The effect of Porter’s generic strategies on organisational problems of non-profit sports clubs

Wicker P, Soebbing B, Feiler S, Breuer C (2015)
European Journal for Sport and Society 12(3): 281-307.

Zeitschriftenaufsatz | Veröffentlicht | Englisch
 
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Autor*in
Wicker, PamelaUniBi; Soebbing, Brian; Feiler, Svenja; Breuer, Christoph
Abstract / Bemerkung
Non-profit sports clubs face several organisational problems relating to memberships, finances, demographic changes and competition from other organisations, which can be addressed through strategic planning. The purpose of this study is to examine the effect of Porter’s (1980) generic strategies (cost leadership, differentiation, focus) on the severity of those organisational problems. Quantitative panel data from a German sports club survey are used for the analysis (n = 41,343). Regression results show that clubs pursuing a cost leadership or a focus strategy experience smaller problems in all areas. The efficacy of the differentiation strategy depends on the programmatic option and the problem under investigation: Leisure and mass sport, sport for older people, and non-sport programmes lead to reduced problems, while health sport, sport for immigrants, and programmes similar to those of commercial providers have inconsistent effects. The findings have implications for the management of sports clubs.
Stichworte
Porter; strategy; strategic management; sports club; non-profit organisation
Erscheinungsjahr
2015
Zeitschriftentitel
European Journal for Sport and Society
Band
12
Ausgabe
3
Seite(n)
281-307
ISSN
1613-8171
eISSN
2380-5919
Page URI
https://pub.uni-bielefeld.de/record/2942585

Zitieren

Wicker P, Soebbing B, Feiler S, Breuer C. The effect of Porter’s generic strategies on organisational problems of non-profit sports clubs. European Journal for Sport and Society . 2015;12(3):281-307.
Wicker, P., Soebbing, B., Feiler, S., & Breuer, C. (2015). The effect of Porter’s generic strategies on organisational problems of non-profit sports clubs. European Journal for Sport and Society , 12(3), 281-307. doi:10.1080/16138171.2015.11687967
Wicker, P., Soebbing, B., Feiler, S., and Breuer, C. (2015). The effect of Porter’s generic strategies on organisational problems of non-profit sports clubs. European Journal for Sport and Society 12, 281-307.
Wicker, P., et al., 2015. The effect of Porter’s generic strategies on organisational problems of non-profit sports clubs. European Journal for Sport and Society , 12(3), p 281-307.
P. Wicker, et al., “The effect of Porter’s generic strategies on organisational problems of non-profit sports clubs”, European Journal for Sport and Society , vol. 12, 2015, pp. 281-307.
Wicker, P., Soebbing, B., Feiler, S., Breuer, C.: The effect of Porter’s generic strategies on organisational problems of non-profit sports clubs. European Journal for Sport and Society . 12, 281-307 (2015).
Wicker, Pamela, Soebbing, Brian, Feiler, Svenja, and Breuer, Christoph. “The effect of Porter’s generic strategies on organisational problems of non-profit sports clubs”. European Journal for Sport and Society 12.3 (2015): 281-307.

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