The value of Olympic success and the intangible effects of sport events – a contingent valuation approach in Germany

Wicker P, Hallmann K, Breuer C, Feiler S (2012)
European Sport Management Quarterly 12(4): 337-355.

Zeitschriftenaufsatz | Veröffentlicht | Englisch
 
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Autor*in
Wicker, PamelaUniBi; Hallmann, Kristin; Breuer, Christoph; Feiler, Svenja
Abstract / Bemerkung
Olympic Games produce tangible and intangible effects that have been extensively researched; however, little is known on the importance of Olympic success to the population. The purpose of this study was to investigate the value of Olympic success using the contingent valuation method (CVM). The empirical evaluation is undertaken with data from a nationwide population survey in Germany (n=2006). Residents were asked to state their willingness-to-pay (WTP) for Germany being ranked first in the medal table and for a German winning a gold medal in track and field at the 2012 London Olympics. Average WTP amounts to €6.13 and €5.21, respectively. The regression results show that consumption capital and intangible factors were significant determinants of WTP. The findings can be integrated into cost-benefit analyses that are carried out for major sport events and can help justifying the use of taxpayer money to finance major sport events and elite sport development.
Stichworte
contingent valuation method; willingness-to-pay; sporting success; public good; intangible effects
Erscheinungsjahr
2012
Zeitschriftentitel
European Sport Management Quarterly
Band
12
Ausgabe
4
Seite(n)
337-355
ISSN
1618-4742
Page URI
https://pub.uni-bielefeld.de/record/2942447

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Wicker P, Hallmann K, Breuer C, Feiler S. The value of Olympic success and the intangible effects of sport events – a contingent valuation approach in Germany. European Sport Management Quarterly . 2012;12(4):337-355.
Wicker, P., Hallmann, K., Breuer, C., & Feiler, S. (2012). The value of Olympic success and the intangible effects of sport events – a contingent valuation approach in Germany. European Sport Management Quarterly , 12(4), 337-355. doi:10.1080/16184742.2012.693117
Wicker, P., Hallmann, K., Breuer, C., and Feiler, S. (2012). The value of Olympic success and the intangible effects of sport events – a contingent valuation approach in Germany. European Sport Management Quarterly 12, 337-355.
Wicker, P., et al., 2012. The value of Olympic success and the intangible effects of sport events – a contingent valuation approach in Germany. European Sport Management Quarterly , 12(4), p 337-355.
P. Wicker, et al., “The value of Olympic success and the intangible effects of sport events – a contingent valuation approach in Germany”, European Sport Management Quarterly , vol. 12, 2012, pp. 337-355.
Wicker, P., Hallmann, K., Breuer, C., Feiler, S.: The value of Olympic success and the intangible effects of sport events – a contingent valuation approach in Germany. European Sport Management Quarterly . 12, 337-355 (2012).
Wicker, Pamela, Hallmann, Kristin, Breuer, Christoph, and Feiler, Svenja. “The value of Olympic success and the intangible effects of sport events – a contingent valuation approach in Germany”. European Sport Management Quarterly 12.4 (2012): 337-355.

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