Nonprofit Pricing: Determinants of Membership Fee Levels in Nonprofit Sports Clubs in Germany

Feiler S, Wicker P, Breuer C (2019)
In: INTERNATIONAL JOURNAL OF SPORT FINANCE., 14(4). Morgantown: Fitness Information Technology: 262-277.

Konferenzbeitrag | E-Veröff. vor dem Druck | Englisch
 
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Autor*in
Feiler, Svenja; Wicker, PamelaUniBi; Breuer, Christoph
Alternativer Titel
Sportentwicklungsbericht - Analyse zur Situation der Sportvereine in Deutschland
Abstract / Bemerkung
In Germany, membership fees in nonprofit sports clubs are comparatively lower than fees or prices for other leisure time activities, such as sports offers from fitness clubs, music schools, or theatre visits. However, it is unclear on which basis sports clubs set their membership fees for different groups and why fees differ between clubs. Based on panel data of nonprofit sports clubs in Germany (n=1,538), this study investigates which factors influence the setting of membership fee levels using classical pricing-approaches adapted to the nonprofit context. The results show that costs related to coaches and instructors as well as facility costs significantly determine the level of membership fees, whereas perceived competition does not. Moreover, club goals such as offering competitive sports or sports for socially vulnerable groups have an impact on the level of membership fees. Furthermore, clubs with higher revenue diversification display lower levels of membership fees two years later.
Stichworte
pricing; club goods; nonprofit member organization; nonprofit finance
Erscheinungsjahr
2019
Titel des Konferenzbandes
INTERNATIONAL JOURNAL OF SPORT FINANCE
Band
14
Ausgabe
4
Seite(n)
262-277
Konferenz
10th Conference of the European-Sports-Economics-Association
Konferenzort
Liverpool, ENGLAND
ISSN
1558-6235
eISSN
1930-076X
Page URI
https://pub.uni-bielefeld.de/record/2939441

Zitieren

Feiler S, Wicker P, Breuer C. Nonprofit Pricing: Determinants of Membership Fee Levels in Nonprofit Sports Clubs in Germany. In: INTERNATIONAL JOURNAL OF SPORT FINANCE. Vol 14. Morgantown: Fitness Information Technology; 2019: 262-277.
Feiler, S., Wicker, P., & Breuer, C. (2019). Nonprofit Pricing: Determinants of Membership Fee Levels in Nonprofit Sports Clubs in Germany. INTERNATIONAL JOURNAL OF SPORT FINANCE, 14, 262-277. Morgantown: Fitness Information Technology. doi:10.32731/IJSF/144.112019.06
Feiler, S., Wicker, P., and Breuer, C. (2019). “Nonprofit Pricing: Determinants of Membership Fee Levels in Nonprofit Sports Clubs in Germany” in INTERNATIONAL JOURNAL OF SPORT FINANCE, vol. 14, (Morgantown: Fitness Information Technology), 262-277.
Feiler, S., Wicker, P., & Breuer, C., 2019. Nonprofit Pricing: Determinants of Membership Fee Levels in Nonprofit Sports Clubs in Germany. In INTERNATIONAL JOURNAL OF SPORT FINANCE. no.14 Morgantown: Fitness Information Technology, pp. 262-277.
S. Feiler, P. Wicker, and C. Breuer, “Nonprofit Pricing: Determinants of Membership Fee Levels in Nonprofit Sports Clubs in Germany”, INTERNATIONAL JOURNAL OF SPORT FINANCE, vol. 14, Morgantown: Fitness Information Technology, 2019, pp.262-277.
Feiler, S., Wicker, P., Breuer, C.: Nonprofit Pricing: Determinants of Membership Fee Levels in Nonprofit Sports Clubs in Germany. INTERNATIONAL JOURNAL OF SPORT FINANCE. 14, p. 262-277. Fitness Information Technology, Morgantown (2019).
Feiler, Svenja, Wicker, Pamela, and Breuer, Christoph. “Nonprofit Pricing: Determinants of Membership Fee Levels in Nonprofit Sports Clubs in Germany”. INTERNATIONAL JOURNAL OF SPORT FINANCE. Morgantown: Fitness Information Technology, 2019.Vol. 14. 262-277.