When the going gets tough, individualizers get going: On the relationship between moral foundations and prosociality

Süssenbach P, Rees J, Gollwitzer M (2019)
PERSONALITY AND INDIVIDUAL DIFFERENCES 136: 122-131.

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Zeitschriftenaufsatz | Veröffentlicht | Englisch
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Abstract / Bemerkung
Objective: The present research examines the link between moral foundations (Graham et al., 2013; Haidt, 2007) and prosociality. Adopting a person x situation interaction perspective, we suggest that individualizers (whose morality is driven by considerations of harm and justice) act in accordance with their moral values particularly in situations that contain cues of neediness. Method: In Study 1, we measured participants' visual attention toward varying degrees of suffering (within participants). In Studies 2 and 3 participants were exposed to strong need or not (between-participants) and their moral regard and prosocial intent was assessed. Results: In the face of visual cues of suffering (Study 1) or the presence of strong need (Studies 2 and 3), individualizers reacted with increased attention toward suffering, greater moral responsibility, and stronger prosocial intent. Individuals high on the binding foundations (whose morality is driven by ingroup loyalty, authority, and purity), however, avoided suffering irrespective of its degree (Study 1), did not oblige themselves with moral responsibility (Study 2), and reported reduced prosocial intent in reaction to need (Study 3). Conclusion: An interactionist account of foundation-based prosociality demonstrates that individualizers are likely to help when helping might be perceived as futile, however this potential needs to be activated.
Erscheinungsjahr
Zeitschriftentitel
PERSONALITY AND INDIVIDUAL DIFFERENCES
Band
136
Seite(n)
122-131
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Süssenbach P, Rees J, Gollwitzer M. When the going gets tough, individualizers get going: On the relationship between moral foundations and prosociality. PERSONALITY AND INDIVIDUAL DIFFERENCES. 2019;136:122-131.
Süssenbach, P., Rees, J., & Gollwitzer, M. (2019). When the going gets tough, individualizers get going: On the relationship between moral foundations and prosociality. PERSONALITY AND INDIVIDUAL DIFFERENCES, 136, 122-131. doi:10.1016/j.paid.2018.01.019
Süssenbach, P., Rees, J., and Gollwitzer, M. (2019). When the going gets tough, individualizers get going: On the relationship between moral foundations and prosociality. PERSONALITY AND INDIVIDUAL DIFFERENCES 136, 122-131.
Süssenbach, P., Rees, J., & Gollwitzer, M., 2019. When the going gets tough, individualizers get going: On the relationship between moral foundations and prosociality. PERSONALITY AND INDIVIDUAL DIFFERENCES, 136, p 122-131.
P. Süssenbach, J. Rees, and M. Gollwitzer, “When the going gets tough, individualizers get going: On the relationship between moral foundations and prosociality”, PERSONALITY AND INDIVIDUAL DIFFERENCES, vol. 136, 2019, pp. 122-131.
Süssenbach, P., Rees, J., Gollwitzer, M.: When the going gets tough, individualizers get going: On the relationship between moral foundations and prosociality. PERSONALITY AND INDIVIDUAL DIFFERENCES. 136, 122-131 (2019).
Süssenbach, Philipp, Rees, Jonas, and Gollwitzer, Mario. “When the going gets tough, individualizers get going: On the relationship between moral foundations and prosociality”. PERSONALITY AND INDIVIDUAL DIFFERENCES 136 (2019): 122-131.