Positive, negative, or all relative? Evaluative conditioning of ambivalence

Glaser T, Woud ML, Iskander ML, Schmalenstroth V, Thuy My Vo TMV (2018)
ACTA PSYCHOLOGICA 185: 155-165.

Zeitschriftenaufsatz | Veröffentlicht | Englisch
 
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Autor*in
Glaser, TinaUniBi; Woud, Marcella L.; Iskander, Michael Labib; Schmalenstroth, Vera; Thuy My Vo, Thuy My Vo
Abstract / Bemerkung
In evaluative conditioning (EC), the pairing of a positively or negatively valenced stimulus (US) with a neutral stimulus (CS) leads to a corresponding change in liking of the CS. EC research so far has concentrated on using unambiguously positive or negative USs. However, attitude objects are often ambivalent, i.e., can simultaneously possess positive and negative features. The present research investigated whether ambivalence can be evaluatively conditioned and whether contingency awareness moderates this effect. In two studies, positive, negative, neutral, and ambivalent USs were paired with affectively neutral CSs. Results showed standard EC effects that were moderated by contingency awareness. Most interestingly, EC effects were also obtained for the ambivalent USs, indicating that ambivalence can indeed be conditioned. However, contingency awareness seemed to play a lesser role in ambivalence conditioning. Ambivalence EC effects were obtained on subjective and objective direct measures of ambivalence as well as on a more indirect measure.
Stichworte
Evaluative conditioning; Ambivalence; Attitude change; Contingency; awareness; Objective ambivalence; Subjective ambivalence
Erscheinungsjahr
2018
Zeitschriftentitel
ACTA PSYCHOLOGICA
Band
185
Seite(n)
155-165
ISSN
0001-6918
eISSN
1873-6297
Page URI
https://pub.uni-bielefeld.de/record/2920340

Zitieren

Glaser T, Woud ML, Iskander ML, Schmalenstroth V, Thuy My Vo TMV. Positive, negative, or all relative? Evaluative conditioning of ambivalence. ACTA PSYCHOLOGICA. 2018;185:155-165.
Glaser, T., Woud, M. L., Iskander, M. L., Schmalenstroth, V., & Thuy My Vo, T. M. V. (2018). Positive, negative, or all relative? Evaluative conditioning of ambivalence. ACTA PSYCHOLOGICA, 185, 155-165. doi:10.1016/j.actpsy.2018.02.006
Glaser, T., Woud, M. L., Iskander, M. L., Schmalenstroth, V., and Thuy My Vo, T. M. V. (2018). Positive, negative, or all relative? Evaluative conditioning of ambivalence. ACTA PSYCHOLOGICA 185, 155-165.
Glaser, T., et al., 2018. Positive, negative, or all relative? Evaluative conditioning of ambivalence. ACTA PSYCHOLOGICA, 185, p 155-165.
T. Glaser, et al., “Positive, negative, or all relative? Evaluative conditioning of ambivalence”, ACTA PSYCHOLOGICA, vol. 185, 2018, pp. 155-165.
Glaser, T., Woud, M.L., Iskander, M.L., Schmalenstroth, V., Thuy My Vo, T.M.V.: Positive, negative, or all relative? Evaluative conditioning of ambivalence. ACTA PSYCHOLOGICA. 185, 155-165 (2018).
Glaser, Tina, Woud, Marcella L., Iskander, Michael Labib, Schmalenstroth, Vera, and Thuy My Vo, Thuy My Vo. “Positive, negative, or all relative? Evaluative conditioning of ambivalence”. ACTA PSYCHOLOGICA 185 (2018): 155-165.

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