Generalization Effects in Evaluative Conditioning: Evidence for Attitude Transfer Effects from Single Exemplars to Social Categories

Glaser T, Kuchenbrandt D (2017)
Frontiers in Psychology 8: 103.

Zeitschriftenaufsatz | Veröffentlicht | Englisch
 
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Glaser, TinaUniBi; Kuchenbrandt, Dieta
Abstract / Bemerkung
The present research investigated whether evaluatively conditioned attitudes toward members of a social category (CSs) generalize to other stimuli belonging to the same category as the CSs (generalization at the stimulus level) and to the category itself (generalization at the category level). In four experiments, USs were paired with schematic or naturalistic CSs belonging to certain fictitious groups. Afterward, attitudes toward the CSs, toward non-presented exemplars of the CS category, and toward the CS category were assessed. Results revealed evidence for generalization effects in EC on both the stimulus and the category level. Transfer effects were greater when participants’ awareness of the CS–US contingency (CA) was high. Moreover, we found differences in generalization between the stimulus and category level, indicating that different processes might contribute to the effects. Theoretical and practical implications such as using EC as a tool for changing attitudes toward social groups will be discussed.
Erscheinungsjahr
2017
Zeitschriftentitel
Frontiers in Psychology
Band
8
Art.-Nr.
103
ISSN
1664-1078
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Open-Access-Publikationskosten wurden durch die Deutsche Forschungsgemeinschaft und die Universität Bielefeld gefördert.
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https://pub.uni-bielefeld.de/record/2908310

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Glaser T, Kuchenbrandt D. Generalization Effects in Evaluative Conditioning: Evidence for Attitude Transfer Effects from Single Exemplars to Social Categories. Frontiers in Psychology. 2017;8: 103.
Glaser, T., & Kuchenbrandt, D. (2017). Generalization Effects in Evaluative Conditioning: Evidence for Attitude Transfer Effects from Single Exemplars to Social Categories. Frontiers in Psychology, 8, 103. doi:10.3389/fpsyg.2017.00103
Glaser, T., and Kuchenbrandt, D. (2017). Generalization Effects in Evaluative Conditioning: Evidence for Attitude Transfer Effects from Single Exemplars to Social Categories. Frontiers in Psychology 8:103.
Glaser, T., & Kuchenbrandt, D., 2017. Generalization Effects in Evaluative Conditioning: Evidence for Attitude Transfer Effects from Single Exemplars to Social Categories. Frontiers in Psychology, 8: 103.
T. Glaser and D. Kuchenbrandt, “Generalization Effects in Evaluative Conditioning: Evidence for Attitude Transfer Effects from Single Exemplars to Social Categories”, Frontiers in Psychology, vol. 8, 2017, : 103.
Glaser, T., Kuchenbrandt, D.: Generalization Effects in Evaluative Conditioning: Evidence for Attitude Transfer Effects from Single Exemplars to Social Categories. Frontiers in Psychology. 8, : 103 (2017).
Glaser, Tina, and Kuchenbrandt, Dieta. “Generalization Effects in Evaluative Conditioning: Evidence for Attitude Transfer Effects from Single Exemplars to Social Categories”. Frontiers in Psychology 8 (2017): 103.
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