A room with a viewpoint revisited: Descriptive norms and hotel guests' towel reuse behavior

Bohner G, Schlüter LE (2014)
PLoS ONE 9(8): e104086.

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Field experiments on descriptive norms as a means to increase hotel guests' towel reuse [1] were replicated and extended. In two hotels in Germany (Study 1: N = 724; Study 2: N = 204), descriptive norm messages suggesting that 75% of guests had reused their towels, or a standard message appealing to environmental concerns, were placed in guests' bathrooms. Descriptive norm messages varied in terms of proximity of the reference group (“hotel guests” vs. “guests in this room”) and temporal proximity (currently vs. two years previous). Reuse of towels was unobtrusively recorded. Results showed that reuse rates were high overall and that both standard and descriptive norm messages increased reuse rates compared to a no-message baseline. However, descriptive norm messages were not more effective than the standard message, and effects of proximity were inconsistent across studies. Discussion addresses cultural and conceptual issues in comparing the present findings with previous ones
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PLoS ONE
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8
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e104086
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Article Processing Charge funded by the Deutsche Forschungsgemeinschaft and the Open Access Publication Fund of Bielefeld University.
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Bohner G, Schlüter LE. A room with a viewpoint revisited: Descriptive norms and hotel guests' towel reuse behavior. PLoS ONE. 2014;9(8):e104086.
Bohner, G., & Schlüter, L. E. (2014). A room with a viewpoint revisited: Descriptive norms and hotel guests' towel reuse behavior. PLoS ONE, 9(8), e104086. doi:10.1371/journal.pone.0104086
Bohner, G., and Schlüter, L. E. (2014). A room with a viewpoint revisited: Descriptive norms and hotel guests' towel reuse behavior. PLoS ONE 9, e104086.
Bohner, G., & Schlüter, L.E., 2014. A room with a viewpoint revisited: Descriptive norms and hotel guests' towel reuse behavior. PLoS ONE, 9(8), p e104086.
G. Bohner and L.E. Schlüter, “A room with a viewpoint revisited: Descriptive norms and hotel guests' towel reuse behavior”, PLoS ONE, vol. 9, 2014, pp. e104086.
Bohner, G., Schlüter, L.E.: A room with a viewpoint revisited: Descriptive norms and hotel guests' towel reuse behavior. PLoS ONE. 9, e104086 (2014).
Bohner, Gerd, and Schlüter, Lena E. “A room with a viewpoint revisited: Descriptive norms and hotel guests' towel reuse behavior”. PLoS ONE 9.8 (2014): e104086.
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4 Zitationen in Europe PMC

Daten bereitgestellt von Europe PubMed Central.

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