Exploring differential effects of product and service innovations on industrial firms' financial performance

Eggert A, Thiesbrummel C, Deutscher C (2013)
In: Challenging the bounds of marketing thought. AMA Winter Marketing Educators' Conference 2013 ; AMA educators' proceedings Volume 24 ; Las Vegas, Nevada, USA, 15 - 17 February 2013. Rindfleisch A (Ed); Red Hook, NY: Curran Associates: 119-120.

Konferenzbeitrag | Veröffentlicht | Englisch
 
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Autor*in
Eggert, Andreas; Thiesbrummel, Christoph; Deutscher, ChristianUniBi
Herausgeber*in
Rindfleisch, Aric
Erscheinungsjahr
2013
Titel des Konferenzbandes
Challenging the bounds of marketing thought. AMA Winter Marketing Educators' Conference 2013 ; AMA educators' proceedings Volume 24 ; Las Vegas, Nevada, USA, 15 - 17 February 2013
Seite(n)
119-120
ISBN
978-1-62748-887-7
Page URI
https://pub.uni-bielefeld.de/record/2616021

Zitieren

Eggert A, Thiesbrummel C, Deutscher C. Exploring differential effects of product and service innovations on industrial firms' financial performance . In: Rindfleisch A, ed. Challenging the bounds of marketing thought. AMA Winter Marketing Educators' Conference 2013 ; AMA educators' proceedings Volume 24 ; Las Vegas, Nevada, USA, 15 - 17 February 2013. Red Hook, NY: Curran Associates; 2013: 119-120.
Eggert, A., Thiesbrummel, C., & Deutscher, C. (2013). Exploring differential effects of product and service innovations on industrial firms' financial performance . In A. Rindfleisch (Ed.), Challenging the bounds of marketing thought. AMA Winter Marketing Educators' Conference 2013 ; AMA educators' proceedings Volume 24 ; Las Vegas, Nevada, USA, 15 - 17 February 2013 (pp. 119-120). Red Hook, NY: Curran Associates.
Eggert, A., Thiesbrummel, C., and Deutscher, C. (2013). “Exploring differential effects of product and service innovations on industrial firms' financial performance ” in Challenging the bounds of marketing thought. AMA Winter Marketing Educators' Conference 2013 ; AMA educators' proceedings Volume 24 ; Las Vegas, Nevada, USA, 15 - 17 February 2013, Rindfleisch, A. ed. (Red Hook, NY: Curran Associates), 119-120.
Eggert, A., Thiesbrummel, C., & Deutscher, C., 2013. Exploring differential effects of product and service innovations on industrial firms' financial performance . In A. Rindfleisch, ed. Challenging the bounds of marketing thought. AMA Winter Marketing Educators' Conference 2013 ; AMA educators' proceedings Volume 24 ; Las Vegas, Nevada, USA, 15 - 17 February 2013. Red Hook, NY: Curran Associates, pp. 119-120.
A. Eggert, C. Thiesbrummel, and C. Deutscher, “Exploring differential effects of product and service innovations on industrial firms' financial performance ”, Challenging the bounds of marketing thought. AMA Winter Marketing Educators' Conference 2013 ; AMA educators' proceedings Volume 24 ; Las Vegas, Nevada, USA, 15 - 17 February 2013, A. Rindfleisch, ed., Red Hook, NY: Curran Associates, 2013, pp.119-120.
Eggert, A., Thiesbrummel, C., Deutscher, C.: Exploring differential effects of product and service innovations on industrial firms' financial performance . In: Rindfleisch, A. (ed.) Challenging the bounds of marketing thought. AMA Winter Marketing Educators' Conference 2013 ; AMA educators' proceedings Volume 24 ; Las Vegas, Nevada, USA, 15 - 17 February 2013. p. 119-120. Curran Associates, Red Hook, NY (2013).
Eggert, Andreas, Thiesbrummel, Christoph, and Deutscher, Christian. “Exploring differential effects of product and service innovations on industrial firms' financial performance ”. Challenging the bounds of marketing thought. AMA Winter Marketing Educators' Conference 2013 ; AMA educators' proceedings Volume 24 ; Las Vegas, Nevada, USA, 15 - 17 February 2013. Ed. Aric Rindfleisch. Red Hook, NY: Curran Associates, 2013. 119-120.

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