There are many reasons to drive a BMW: Does imagined ease of argument generation influence attitudes?

Wänke, Michaela; Bohner, Gerd; Jurkowitsch, Andreas

There are many reasons to drive a BMW: Does imagined ease of argument generation influence attitudes?

Wänke M, Bohner G, Jurkowitsch A (1997)
Journal of Consumer Research 24(2): 170-178.

Zeitschriftenaufsatz | Veröffentlicht | Englisch

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bohner_drive_bmw.pdf

DOI

https://doi.org/10.1086/209502

URN

urn:nbn:de:0070-pub-19244567

Autor*in

Wänke, Michaela; Bohner, Gerd^UniBi ; Jurkowitsch, Andreas

Einrichtung

Fakultät für Psychologie und Sportwissenschaft > Abteilung für Psychologie > Arbeitseinheit 05 - Sozialpsychologie und experimentalpsychologische Genderforschung

Abstract / Bemerkung

The effects of imagined versus actual ease of self-generating product-related information were investigated. An ad invited recipients to name either one reason or 10 reasons for (against) choosing a BMW over a Mercedes. Participants who complied with the task experienced the retrieval of one reason as easier than the retrieval of 10 reasons. Participants who did not comply nevertheless imagined the former as easier than the latter. Independent of whether ease was actually experienced or merely imagined, participants evaluated BMW more (less) favorably and Mercedes less (more) favorably when the retrieval was easy rather than difficult.

Erscheinungsjahr

1997

Zeitschriftentitel

Journal of Consumer Research

Band

Ausgabe

Seite(n)

170-178

ISSN

0093-5301

eISSN

1537-5277

Page URI

https://pub.uni-bielefeld.de/record/1924456

Zitieren

Wänke M, Bohner G, Jurkowitsch A. There are many reasons to drive a BMW: Does imagined ease of argument generation influence attitudes? Journal of Consumer Research. 1997;24(2):170-178.

Wänke, M., Bohner, G., & Jurkowitsch, A. (1997). There are many reasons to drive a BMW: Does imagined ease of argument generation influence attitudes? Journal of Consumer Research, 24(2), 170-178. https://doi.org/10.1086/209502

Wänke, Michaela, Bohner, Gerd, and Jurkowitsch, Andreas. 1997. “There are many reasons to drive a BMW: Does imagined ease of argument generation influence attitudes?”. Journal of Consumer Research 24 (2): 170-178.

Wänke, M., Bohner, G., and Jurkowitsch, A. (1997). There are many reasons to drive a BMW: Does imagined ease of argument generation influence attitudes? Journal of Consumer Research 24, 170-178.

Wänke, M., Bohner, G., & Jurkowitsch, A., 1997. There are many reasons to drive a BMW: Does imagined ease of argument generation influence attitudes? Journal of Consumer Research, 24(2), p 170-178.

M. Wänke, G. Bohner, and A. Jurkowitsch, “There are many reasons to drive a BMW: Does imagined ease of argument generation influence attitudes?”, Journal of Consumer Research, vol. 24, 1997, pp. 170-178.

Wänke, M., Bohner, G., Jurkowitsch, A.: There are many reasons to drive a BMW: Does imagined ease of argument generation influence attitudes? Journal of Consumer Research. 24, 170-178 (1997).

Wänke, Michaela, Bohner, Gerd, and Jurkowitsch, Andreas. “There are many reasons to drive a BMW: Does imagined ease of argument generation influence attitudes?”. Journal of Consumer Research 24.2 (1997): 170-178.

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