There are many reasons to drive a BMW: Does imagined ease of argument generation influence attitudes?

Wänke M, Bohner G, Jurkowitsch A (1997)
Journal of Consumer Research 24(2): 170-178.

Zeitschriftenaufsatz | Veröffentlicht | Englisch
 
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Autor*in
Wänke, Michaela; Bohner, GerdUniBi ; Jurkowitsch, Andreas
Abstract / Bemerkung
The effects of imagined versus actual ease of self-generating product-related information were investigated. An ad invited recipients to name either one reason or 10 reasons for (against) choosing a BMW over a Mercedes. Participants who complied with the task experienced the retrieval of one reason as easier than the retrieval of 10 reasons. Participants who did not comply nevertheless imagined the former as easier than the latter. Independent of whether ease was actually experienced or merely imagined, participants evaluated BMW more (less) favorably and Mercedes less (more) favorably when the retrieval was easy rather than difficult.
Erscheinungsjahr
1997
Zeitschriftentitel
Journal of Consumer Research
Band
24
Ausgabe
2
Seite(n)
170-178
ISSN
0093-5301
eISSN
1537-5277
Page URI
https://pub.uni-bielefeld.de/record/1924456

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Wänke M, Bohner G, Jurkowitsch A. There are many reasons to drive a BMW: Does imagined ease of argument generation influence attitudes? Journal of Consumer Research. 1997;24(2):170-178.
Wänke, M., Bohner, G., & Jurkowitsch, A. (1997). There are many reasons to drive a BMW: Does imagined ease of argument generation influence attitudes? Journal of Consumer Research, 24(2), 170-178. doi:10.1086/209502
Wänke, M., Bohner, G., and Jurkowitsch, A. (1997). There are many reasons to drive a BMW: Does imagined ease of argument generation influence attitudes? Journal of Consumer Research 24, 170-178.
Wänke, M., Bohner, G., & Jurkowitsch, A., 1997. There are many reasons to drive a BMW: Does imagined ease of argument generation influence attitudes? Journal of Consumer Research, 24(2), p 170-178.
M. Wänke, G. Bohner, and A. Jurkowitsch, “There are many reasons to drive a BMW: Does imagined ease of argument generation influence attitudes?”, Journal of Consumer Research, vol. 24, 1997, pp. 170-178.
Wänke, M., Bohner, G., Jurkowitsch, A.: There are many reasons to drive a BMW: Does imagined ease of argument generation influence attitudes? Journal of Consumer Research. 24, 170-178 (1997).
Wänke, Michaela, Bohner, Gerd, and Jurkowitsch, Andreas. “There are many reasons to drive a BMW: Does imagined ease of argument generation influence attitudes?”. Journal of Consumer Research 24.2 (1997): 170-178.
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