An agent-based simulation of multi-channel choice behavior across the purchasing process
Wakolbinger LM, Stummer C (2010)
In: Proceedings of the 39th European Marketing Academy Conference (EMAC). Beckmann SC, Ringberg T, Ritter T (Eds); 1-7.
Konferenzbeitrag
| Veröffentlicht | Englisch
Download
Es wurden keine Dateien hochgeladen. Nur Publikationsnachweis!
Autor*in
Wakolbinger, Lea M.;
Stummer, ChristianUniBi 
Herausgeber*in
Beckmann, Suzanne C.;
Ringberg, Thorsten;
Ritter, Thomas
Einrichtung
Erscheinungsjahr
2010
Titel des Konferenzbandes
Proceedings of the 39th European Marketing Academy Conference (EMAC)
Seite(n)
1-7
Konferenz
39th European Marketing Academy Conference (EMAC)
Konferenzort
Copenhagen, Denmark
Konferenzdatum
2010-06-01 – 2010-06-04
ISBN
978-87-92569-01
Page URI
https://pub.uni-bielefeld.de/record/1901052
Zitieren
Wakolbinger LM, Stummer C. An agent-based simulation of multi-channel choice behavior across the purchasing process. In: Beckmann SC, Ringberg T, Ritter T, eds. Proceedings of the 39th European Marketing Academy Conference (EMAC). 2010: 1-7.
Wakolbinger, L. M., & Stummer, C. (2010). An agent-based simulation of multi-channel choice behavior across the purchasing process. In S. C. Beckmann, T. Ringberg, & T. Ritter (Eds.), Proceedings of the 39th European Marketing Academy Conference (EMAC) (pp. 1-7).
Wakolbinger, Lea M., and Stummer, Christian. 2010. “An agent-based simulation of multi-channel choice behavior across the purchasing process”. In Proceedings of the 39th European Marketing Academy Conference (EMAC), ed. Suzanne C. Beckmann, Thorsten Ringberg, and Thomas Ritter, 1-7.
Wakolbinger, L. M., and Stummer, C. (2010). “An agent-based simulation of multi-channel choice behavior across the purchasing process” in Proceedings of the 39th European Marketing Academy Conference (EMAC), Beckmann, S. C., Ringberg, T., and Ritter, T. eds. 1-7.
Wakolbinger, L.M., & Stummer, C., 2010. An agent-based simulation of multi-channel choice behavior across the purchasing process. In S. C. Beckmann, T. Ringberg, & T. Ritter, eds. Proceedings of the 39th European Marketing Academy Conference (EMAC). pp. 1-7.
L.M. Wakolbinger and C. Stummer, “An agent-based simulation of multi-channel choice behavior across the purchasing process”, Proceedings of the 39th European Marketing Academy Conference (EMAC), S.C. Beckmann, T. Ringberg, and T. Ritter, eds., 2010, pp.1-7.
Wakolbinger, L.M., Stummer, C.: An agent-based simulation of multi-channel choice behavior across the purchasing process. In: Beckmann, S.C., Ringberg, T., and Ritter, T. (eds.) Proceedings of the 39th European Marketing Academy Conference (EMAC). p. 1-7. (2010).
Wakolbinger, Lea M., and Stummer, Christian. “An agent-based simulation of multi-channel choice behavior across the purchasing process”. Proceedings of the 39th European Marketing Academy Conference (EMAC). Ed. Suzanne C. Beckmann, Thorsten Ringberg, and Thomas Ritter. 2010. 1-7.
Google Scholar
ISBN Suche