PUB - Publikationen an der Universität Bielefeld

This essay answers the following questions: What do compensatory consumption and shopping addiction mean? How can compensatory consumption and shopping addiction he measured? What level have these consumption patterns reached and how have they changed during the last 12 years? Under what conditions do these consumption patterns occur? What can be done preventively against these consumption patterns? The essay is based on a representative empirical inquiry of 845 juveniles aged 15 to 24 years in Germany in 2002. The topics concerned consumption patterns in general and deviant patters especially, including compensatory consumption and shopping addiction. To investigate the change of the consumption patterns over the years two of the authors' former studies from 1990 and 1996 were included. Further on the data of an evaluative project are analysed to show by what means and projects self-esteem could be improved, and shopping addiction reduced.