Please note that PUB no longer supports Internet Explorer versions 8 or 9 (or earlier).

We recommend upgrading to the latest Internet Explorer, Google Chrome, or Firefox.

1 Publication

2015 | Journal Article | PUB-ID: 2722839
The Benefits of Computer-Based Brand Concept Mapping
Mei├čner M, Kottemann P, Decker R, Scholz S (2015)
Schmalenbach Business Review 67(4): 430-453.
PUB
 

Filters and Search Terms

issn=1439-2917

Search

Filter Publications

Display / Sort

Export / Embed