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261 Publications

2017 | Journal Article | PUB-ID: 2913546
Measuring brand image: A systematic review, practical guidance, and future research directions
Plumeyer A, Kottemann P, Böger D, Decker R (2017)
Review of Managerial Science: 1-39.
PUB | DOI
 
2017 | Working Paper | PUB-ID: 2913547
Measuring Brand Image Perceptions in Co-Branding
Kottemann P, Decker R, Hentschel D (2017)
Social Science Research Network.
PUB
 
2017 | Journal Article | PUB-ID: 2912080
Marketing management for consumer products in the era of the Internet of Things
Decker R, Stummer C (2017)
Advances in Internet of Things 7(3): 47-70.
PUB | PDF | DOI
 
2017 | Journal Article | PUB-ID: 2911884
A mechanism for aggregating association network data: An application to brand concept maps
Böger D, Kottemann P, Meißner M, Decker R (2017)
Journal of Business Research 79(October 2017): 90-106.
PUB | DOI
 
2017 | Conference Paper | PUB-ID: 2906632
„Connected Car“ und Customer Experience Management – unlösbare Herausforderung oder gemeinsame Chance für Hersteller und Händler?
Löffler M, Decker R (2017)
In: Innovative Produkte und Dienstleistungen in der Mobilität. Proff H, Fojcik TM (Eds); Wiesbaden: Springer: 521-533.
PUB | DOI
 
2017 | Journal Article | PUB-ID: 2900410
Management science in the era of smart consumer products: Challenges and research perspectives
Dawid H, Decker R, Hermann T, Jahnke H, Klat W, König R, Stummer C (2017)
Central European Journal of Operations Research 25(1): 203-230.
PUB | PDF | DOI | WoS
 
2016 | Journal Article | PUB-ID: 2903594
Co-branding Partner Selection: The Importance of Belief Revision
Lee C-L, Decker R (2016)
Journal of Business Economics and Management 17(4): 546-563.
PUB | DOI | WoS
 
2016 | Journal Article | PUB-ID: 2905239
Einflussfaktoren kooperativer Strukturen von Schulen und Hochschulen
Wegner S, Decker R (2016)
Das Hochschulwesen 64(3): 85-94.
PUB
 
2015 | Journal Article | PUB-ID: 2722839
The Benefits of Computer-Based Brand Concept Mapping
Meißner M, Kottemann P, Decker R, Scholz S (2015)
Schmalenbach Business Review 67(4): 430-453.
PUB
 
2015 | Journal Article | PUB-ID: 2719758
The Influence of Trees on the Perception of Urban Squares
Raskovic S, Decker R (2015)
Urban Forestry & Urban Greening 14(2): 237-245.
PUB | DOI | WoS
 
2015 | Book | PUB-ID: 2495258
Marketing: Eine entscheidungsorientierte Einführung
Decker R, Kroll F, Meißner M, Wagner R (2015)
Berlin: Springer.
PUB
 
2015 | Book (Editor) | PUB-ID: 2547652
Marken- und Produktmanagement
Esch F-R, Decker R, Herrmann A, Sattler H, Woratschek H (Eds) (2015) Gabler Research.
Springer Gabler.
PUB
 
2014 | Journal Article | PUB-ID: 2704897
Real-time Analysis of Online Product Reviews by Means of Multi-layer Feed-forward Neural Networks
Decker R (2014)
International Journal of Business and Social Research 4(11): 60-70.
PUB
 
2014 | Journal Article | PUB-ID: 2680496
On the Influence of Context-Based Complexity on Information Search Patterns: An Individual Perspective
Pfeiffer J, Meißner M, Brandstätter E, Riedl R, Decker R, Rothlauf F (2014)
Journal of Neuroscience, Psychology, and Economics 7(2): 103-124.
PUB | DOI | WoS
 
2014 | Journal Article | PUB-ID: 2674647
New Product Sales Forecasting: An Approach for the Insurance Business
Kaltenbacher J, Decker R (2014)
World Journal of Management 5(1): 36-53.
PUB
 
2014 | Conference Paper | PUB-ID: 2709872
An empirical investigation of brand extensions' influence on parent brand image using Brand Concept Maps
Kottemann P, Hörmeyer A, Decker R (2014)
In: Agents of change. Rundle-Thiele S, Kubacki K, Arli D (Eds); Brisbane, Australia: ANZMAC, c/o Social Marketing @ Griffith, Griffith Business School, Griffith University: 140-146.
PUB
 
2013 | Conference Paper | PUB-ID: 2611474
New Product Sales Forecasting: An Approach for the Insurance Business
Kaltenbacher J, Decker R (2013)
In: Proceedings of 8th Annual London Business Research Conference, Imperial College, London, UK.
PUB
 
2013 | Conference Paper | PUB-ID: 2637558
Estimating True Ratings from Online Consumer Reviews
Schindler D, Lüpke L, Decker R (2013)
In: German-Japanese Interchange of Data Analysis Results. Gaul W, Geyer-Schulz A, Baba Y, Okada A (Eds); Studies in Classification, Data Analysis, and Knowledge Organization. Berlin: Springer: 235-252.
PUB
 
2013 | Journal Article | PUB-ID: 2548034
Online reviews as a source of marketing research data: a literature analysis
Tuma MN, Decker R (2013)
International Journal of Electronic Marketing and Retailing 5(4): 287-316.
PUB | DOI
 
2013 | Journal Article | PUB-ID: 2621704
Some Remarks on the Internal Consistency of Online Consumer Reviews
Schindler D, Decker R (2013)
Australasian Marketing Journal 21(4): 221-227.
PUB | DOI
 

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