Parent Brands´ Influence on Co-Brand´s Perception. A Model-Based Approach

Böger D, Kottemann P, Decker R (Accepted)
Journal of Product & Brand Management.

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Journal Article | Accepted | English

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Böger D, Kottemann P, Decker R. Parent Brands´ Influence on Co-Brand´s Perception. A Model-Based Approach. Journal of Product & Brand Management. Accepted.
Böger, D., Kottemann, P., & Decker, R. (Accepted). Parent Brands´ Influence on Co-Brand´s Perception. A Model-Based Approach. Journal of Product & Brand Management
Böger, D., Kottemann, P., and Decker, R. (Accepted). Parent Brands´ Influence on Co-Brand´s Perception. A Model-Based Approach. Journal of Product & Brand Management.
Böger, D., Kottemann, P., & Decker, R., Accepted. Parent Brands´ Influence on Co-Brand´s Perception. A Model-Based Approach. Journal of Product & Brand Management.
D. Böger, P. Kottemann, and R. Decker, “Parent Brands´ Influence on Co-Brand´s Perception. A Model-Based Approach”, Journal of Product & Brand Management, Accepted.
Böger, D., Kottemann, P., Decker, R.: Parent Brands´ Influence on Co-Brand´s Perception. A Model-Based Approach. Journal of Product & Brand Management. (Accepted).
Böger, Daniel, Kottemann, Pascal, and Decker, Reinhold. “Parent Brands´ Influence on Co-Brand´s Perception. A Model-Based Approach”. Journal of Product & Brand Management (Accepted).
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