Parent Brands´ Influence on Co-Brand´s Perception. A Model-Based Approach

Böger D, Kottemann P, Decker R (2018)
Journal of Product & Brand Management.

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Zeitschriftenaufsatz | Veröffentlicht | Englisch
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Journal of Product & Brand Management
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Böger D, Kottemann P, Decker R. Parent Brands´ Influence on Co-Brand´s Perception. A Model-Based Approach. Journal of Product & Brand Management. 2018.
Böger, D., Kottemann, P., & Decker, R. (2018). Parent Brands´ Influence on Co-Brand´s Perception. A Model-Based Approach. Journal of Product & Brand Management. doi:10.1108/JPBM-08-2017-1555
Böger, D., Kottemann, P., and Decker, R. (2018). Parent Brands´ Influence on Co-Brand´s Perception. A Model-Based Approach. Journal of Product & Brand Management.
Böger, D., Kottemann, P., & Decker, R., 2018. Parent Brands´ Influence on Co-Brand´s Perception. A Model-Based Approach. Journal of Product & Brand Management.
D. Böger, P. Kottemann, and R. Decker, “Parent Brands´ Influence on Co-Brand´s Perception. A Model-Based Approach”, Journal of Product & Brand Management, 2018.
Böger, D., Kottemann, P., Decker, R.: Parent Brands´ Influence on Co-Brand´s Perception. A Model-Based Approach. Journal of Product & Brand Management. (2018).
Böger, Daniel, Kottemann, Pascal, and Decker, Reinhold. “Parent Brands´ Influence on Co-Brand´s Perception. A Model-Based Approach”. Journal of Product & Brand Management (2018).

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