Essays on Brand Image Effects in Marketing

Kottemann P (2017)
Bielefeld.

Download
Es wurde kein Volltext hochgeladen. Nur Publikationsnachweis!
Dissertation | Veröffentlicht | Englisch
Erscheinungsjahr
PUB-ID

Zitieren

Kottemann P. Essays on Brand Image Effects in Marketing. Bielefeld; 2017.
Kottemann, P. (2017). Essays on Brand Image Effects in Marketing. Bielefeld.
Kottemann, P. (2017). Essays on Brand Image Effects in Marketing. Bielefeld.
Kottemann, P., 2017. Essays on Brand Image Effects in Marketing, Bielefeld.
P. Kottemann, Essays on Brand Image Effects in Marketing, Bielefeld: 2017.
Kottemann, P.: Essays on Brand Image Effects in Marketing. Bielefeld (2017).
Kottemann, Pascal. Essays on Brand Image Effects in Marketing. Bielefeld, 2017.
Material in PUB:
Teil dieser Dissertation
Measuring brand image: A systematic review, practical guidance, and future research directions
Plumeyer A, Kottemann P, Böger D, Decker R (2017)
Review of Managerial Science: 1-39.
Teil dieser Dissertation
The Benefits of Computer-Based Brand Concept Mapping
Meißner M, Kottemann P, Decker R, Scholz S (2015)
Schmalenbach Business Review 67(4): 430-453.
Teil dieser Dissertation
A mechanism for aggregating association network data: An application to brand concept maps
Böger D, Kottemann P, Meißner M, Decker R (2017)
Journal of Business Research 79(October 2017): 90-106.
Teil dieser Dissertation
Investigating feedback effects in the field of brand extension using brand concept maps
Kottemann P, Plumeyer A, Decker R (2018)
Baltic Journal of Management 13(1): 41-64.
Teil dieser Dissertation
Measuring Brand Image Perceptions in Co-Branding
Kottemann P, Decker R, Hentschel D (2017)
Social Science Research Network.

Export

Markieren/ Markierung löschen
Markierte Publikationen

Open Data PUB

Suchen in

Google Scholar