Essays on Brand Image Effects in Marketing

Kottemann P (2017)
Bielefeld.

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Dissertation | Published | English

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Kottemann P. Essays on Brand Image Effects in Marketing. Bielefeld; 2017.
Kottemann, P. (2017). Essays on Brand Image Effects in Marketing. Bielefeld.
Kottemann, P. (2017). Essays on Brand Image Effects in Marketing. Bielefeld.
Kottemann, P., 2017. Essays on Brand Image Effects in Marketing, Bielefeld.
P. Kottemann, Essays on Brand Image Effects in Marketing, Bielefeld: 2017.
Kottemann, P.: Essays on Brand Image Effects in Marketing. Bielefeld (2017).
Kottemann, Pascal. Essays on Brand Image Effects in Marketing. Bielefeld, 2017.
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Part of this Dissertation
Measuring brand image: A systematic review, practical guidance, and future research directions
Plumeyer A, Kottemann P, Böger D, Decker R (2017)
Review of Managerial Science: 1-39.
Part of this Dissertation
The Benefits of Computer-Based Brand Concept Mapping
Meißner M, Kottemann P, Decker R, Scholz S (2015)
Schmalenbach Business Review 67(4): 430-453.
Part of this Dissertation
A mechanism for aggregating association network data: An application to brand concept maps
Böger D, Kottemann P, Meißner M, Decker R (2017)
Journal of Business Research 79(October 2017): 90-106.
Part of this Dissertation
Investigating feedback effects in the field of brand extension using brand concept maps
Kottemann P, Plumeyer A, Decker R (2018)
Baltic Journal of Management 13(1): 41-64.
Part of this Dissertation
Measuring Brand Image Perceptions in Co-Branding
Kottemann P, Decker R, Hentschel D (2017)
Social Science Research Network.

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