Investigating feedback effects in the field of brand extension using brand concept maps

Kottemann P, Plumeyer A, Decker R (2018)
Baltic Journal of Management 13(1): 41-64.

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Zeitschriftenaufsatz | Veröffentlicht | Englisch
Erscheinungsjahr
Zeitschriftentitel
Baltic Journal of Management
Band
13
Zeitschriftennummer
1
Seite
41 - 64
ISSN
PUB-ID

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Kottemann P, Plumeyer A, Decker R. Investigating feedback effects in the field of brand extension using brand concept maps. Baltic Journal of Management. 2018;13(1):41-64.
Kottemann, P., Plumeyer, A., & Decker, R. (2018). Investigating feedback effects in the field of brand extension using brand concept maps. Baltic Journal of Management, 13(1), 41-64. doi:10.1108/BJM-02-2017-0031
Kottemann, P., Plumeyer, A., and Decker, R. (2018). Investigating feedback effects in the field of brand extension using brand concept maps. Baltic Journal of Management 13, 41-64.
Kottemann, P., Plumeyer, A., & Decker, R., 2018. Investigating feedback effects in the field of brand extension using brand concept maps. Baltic Journal of Management, 13(1), p 41-64.
P. Kottemann, A. Plumeyer, and R. Decker, “Investigating feedback effects in the field of brand extension using brand concept maps”, Baltic Journal of Management, vol. 13, 2018, pp. 41-64.
Kottemann, P., Plumeyer, A., Decker, R.: Investigating feedback effects in the field of brand extension using brand concept maps. Baltic Journal of Management. 13, 41-64 (2018).
Kottemann, Pascal, Plumeyer, Anja, and Decker, Reinhold. “Investigating feedback effects in the field of brand extension using brand concept maps”. Baltic Journal of Management 13.1 (2018): 41-64.
Material in PUB:
Dissertation, die diesen PUB Eintrag enthält
Essays on Brand Image Effects in Marketing
Kottemann P (2017)
Bielefeld.