Investigating feedback effects in the field of brand extension using brand concept maps

Kottemann P, Plumeyer A, Decker R (2017)
Baltic Journal of Management.

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Kottemann P, Plumeyer A, Decker R. Investigating feedback effects in the field of brand extension using brand concept maps. Baltic Journal of Management. 2017.
Kottemann, P., Plumeyer, A., & Decker, R. (2017). Investigating feedback effects in the field of brand extension using brand concept maps. Baltic Journal of Management. doi:10.1108/BJM-02-2017-0031
Kottemann, P., Plumeyer, A., and Decker, R. (2017). Investigating feedback effects in the field of brand extension using brand concept maps. Baltic Journal of Management.
Kottemann, P., Plumeyer, A., & Decker, R., 2017. Investigating feedback effects in the field of brand extension using brand concept maps. Baltic Journal of Management.
P. Kottemann, A. Plumeyer, and R. Decker, “Investigating feedback effects in the field of brand extension using brand concept maps”, Baltic Journal of Management, 2017.
Kottemann, P., Plumeyer, A., Decker, R.: Investigating feedback effects in the field of brand extension using brand concept maps. Baltic Journal of Management. (2017).
Kottemann, Pascal, Plumeyer, Anja, and Decker, Reinhold. “Investigating feedback effects in the field of brand extension using brand concept maps”. Baltic Journal of Management (2017).
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Essays on Brand Image Effects in Marketing
Kottemann P (2017)
Bielefeld.

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