Measuring brand image: A systematic review, practical guidance, and future research directions

Plumeyer A, Kottemann P, Böger D, Decker R (2017)
Review of Managerial Science: 1-39.

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Zeitschriftenaufsatz | Elektronische Veröffentlichung vor dem Druck | Englisch
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Review of Managerial Science
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1-39
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Plumeyer A, Kottemann P, Böger D, Decker R. Measuring brand image: A systematic review, practical guidance, and future research directions. Review of Managerial Science. 2017:1-39.
Plumeyer, A., Kottemann, P., Böger, D., & Decker, R. (2017). Measuring brand image: A systematic review, practical guidance, and future research directions. Review of Managerial Science, 1-39. doi:10.1007/s11846-017-0251-2
Plumeyer, A., Kottemann, P., Böger, D., and Decker, R. (2017). Measuring brand image: A systematic review, practical guidance, and future research directions. Review of Managerial Science, 1-39.
Plumeyer, A., et al., 2017. Measuring brand image: A systematic review, practical guidance, and future research directions. Review of Managerial Science, , p 1-39.
A. Plumeyer, et al., “Measuring brand image: A systematic review, practical guidance, and future research directions”, Review of Managerial Science, 2017, pp. 1-39.
Plumeyer, A., Kottemann, P., Böger, D., Decker, R.: Measuring brand image: A systematic review, practical guidance, and future research directions. Review of Managerial Science. 1-39 (2017).
Plumeyer, Anja, Kottemann, Pascal, Böger, Daniel, and Decker, Reinhold. “Measuring brand image: A systematic review, practical guidance, and future research directions”. Review of Managerial Science (2017): 1-39.
Material in PUB:
Dissertation, die diesen PUB Eintrag enthält
Essays on Brand Image Effects in Marketing
Kottemann P (2017)
Bielefeld.

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