An agent-based simulation approach for the new product diffusion of a novel biomass fuel

Günther M, Stummer C, Wakolbinger LM, Wildpaner M (2014)
In: Agent-Based Modeling and Simulation. Taylor SJE (Ed); The OR Essentials series. Palgrave Macmillan UK: 61-67.

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Taylor, Simon J. E.
Abstract
Marketing activities support the market introduction of innovative goods or services by furthering their diffusion and, thus, their success. However, such activities are rather expensive. Managers must therefore decide which specific marketing activities to apply to which extent and/or to which target group at which point in time. In this paper, we introduce an agent-based simulation approach that supports decision-makers in these concerns. The practical applicability of our tool is illustrated by means of a case study of a novel, biomass-based fuel that will likely be introduced on the Austrian market within the next 5 years.
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Günther M, Stummer C, Wakolbinger LM, Wildpaner M. An agent-based simulation approach for the new product diffusion of a novel biomass fuel. In: Taylor SJE, ed. Agent-Based Modeling and Simulation. The OR Essentials series. Palgrave Macmillan UK; 2014: 61-67.
Günther, M., Stummer, C., Wakolbinger, L. M., & Wildpaner, M. (2014). An agent-based simulation approach for the new product diffusion of a novel biomass fuel. In S. J. E. Taylor (Ed.), The OR Essentials series. Agent-Based Modeling and Simulation (pp. 61-67). Palgrave Macmillan UK. doi:10.1057/9781137453648_5
Günther, M., Stummer, C., Wakolbinger, L. M., and Wildpaner, M. (2014). “An agent-based simulation approach for the new product diffusion of a novel biomass fuel” in Agent-Based Modeling and Simulation, Taylor, S. J. E. ed. The OR Essentials series (Palgrave Macmillan UK), 61-67.
Günther, M., et al., 2014. An agent-based simulation approach for the new product diffusion of a novel biomass fuel. In S. J. E. Taylor, ed. Agent-Based Modeling and Simulation. The OR Essentials series. Palgrave Macmillan UK, pp. 61-67.
M. Günther, et al., “An agent-based simulation approach for the new product diffusion of a novel biomass fuel”, Agent-Based Modeling and Simulation, S.J.E. Taylor, ed., The OR Essentials series, Palgrave Macmillan UK, 2014, pp.61-67.
Günther, M., Stummer, C., Wakolbinger, L.M., Wildpaner, M.: An agent-based simulation approach for the new product diffusion of a novel biomass fuel. In: Taylor, S.J.E. (ed.) Agent-Based Modeling and Simulation. The OR Essentials series. p. 61-67. Palgrave Macmillan UK (2014).
Günther, Markus, Stummer, Christian, Wakolbinger, Lea M., and Wildpaner, Mike. “An agent-based simulation approach for the new product diffusion of a novel biomass fuel”. Agent-Based Modeling and Simulation. Ed. Simon J. E. Taylor. Palgrave Macmillan UK, 2014. The OR Essentials series. 61-67.
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