Health promotion messages: The role of social presence for food choices

Bittner JV, Kulesz MM (2015)
Appetite 87: 336-343.

Download
Es wurde kein Volltext hochgeladen. Nur Publikationsnachweis!
Zeitschriftenaufsatz | Veröffentlicht | Englisch
Autor
;
Abstract / Bemerkung
We investigated whether social presence cues encourage consumers to self-regulate and select healthier food products. In the first experiment, workers completed food choices in an e-commerce environment. After the activation of health-related goals, they saw a social presence cue and were asked to choose between healthy and unhealthy food options. The analyses revealed main effects of social presence and health goal activation on food choices. These effects were additive, such that the combination of social presence and health goals induced significantly healthier choices compared with the control group. The second experiment further examined social presence cues that were presented on a menu. The results showed significant effects on food choices and on the perceived self-regulatory success in dieting. These findings indicate that social presence cues could be employed to increase healthful eating and, furthermore, that it may be useful to co-activate multiple cues in health promotion messages.
Erscheinungsjahr
Zeitschriftentitel
Appetite
Band
87
Seite
336-343
ISSN
PUB-ID

Zitieren

Bittner JV, Kulesz MM. Health promotion messages: The role of social presence for food choices. Appetite. 2015;87:336-343.
Bittner, J. V., & Kulesz, M. M. (2015). Health promotion messages: The role of social presence for food choices. Appetite, 87, 336-343. doi:10.1016/j.appet.2015.01.001
Bittner, J. V., and Kulesz, M. M. (2015). Health promotion messages: The role of social presence for food choices. Appetite 87, 336-343.
Bittner, J.V., & Kulesz, M.M., 2015. Health promotion messages: The role of social presence for food choices. Appetite, 87, p 336-343.
J.V. Bittner and M.M. Kulesz, “Health promotion messages: The role of social presence for food choices”, Appetite, vol. 87, 2015, pp. 336-343.
Bittner, J.V., Kulesz, M.M.: Health promotion messages: The role of social presence for food choices. Appetite. 87, 336-343 (2015).
Bittner, Jenny Verena, and Kulesz, Micaela M. “Health promotion messages: The role of social presence for food choices”. Appetite 87 (2015): 336-343.
Link(s) zu Volltext(en)
Access Level
Restricted Closed Access

Export

Markieren/ Markierung löschen
Markierte Publikationen

Open Data PUB

Web of Science

Dieser Datensatz im Web of Science®

Quellen

PMID: 25579221
PubMed | Europe PMC

Suchen in

Google Scholar