The Benefits of Computer-Based Brand Concept Mapping

Meißner M, Kottemann P, Decker R, Scholz S (2015)
Schmalenbach Business Review 67(4): 430-453.

Journal Article | Published | English

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Meißner M, Kottemann P, Decker R, Scholz S. The Benefits of Computer-Based Brand Concept Mapping. Schmalenbach Business Review. 2015;67(4):430-453.
Meißner, M., Kottemann, P., Decker, R., & Scholz, S. (2015). The Benefits of Computer-Based Brand Concept Mapping. Schmalenbach Business Review, 67(4), 430-453.
Meißner, M., Kottemann, P., Decker, R., and Scholz, S. (2015). The Benefits of Computer-Based Brand Concept Mapping. Schmalenbach Business Review 67, 430-453.
Meißner, M., et al., 2015. The Benefits of Computer-Based Brand Concept Mapping. Schmalenbach Business Review, 67(4), p 430-453.
M. Meißner, et al., “The Benefits of Computer-Based Brand Concept Mapping”, Schmalenbach Business Review, vol. 67, 2015, pp. 430-453.
Meißner, M., Kottemann, P., Decker, R., Scholz, S.: The Benefits of Computer-Based Brand Concept Mapping. Schmalenbach Business Review. 67, 430-453 (2015).
Meißner, Martin, Kottemann, Pascal, Decker, Reinhold, and Scholz, Sören. “The Benefits of Computer-Based Brand Concept Mapping”. Schmalenbach Business Review 67.4 (2015): 430-453.
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