Does empowering consumers backfire in the context of technology brands like Nokia?

Meißner M, Haurand MD, Stummer C (2015)
In: Proceedings of the 44th European Marketing Academy Conference (EMAC). 1-7.

Conference Paper | Published | English

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Meißner M, Haurand MD, Stummer C. Does empowering consumers backfire in the context of technology brands like Nokia? In: Proceedings of the 44th European Marketing Academy Conference (EMAC). 2015: 1-7.
Meißner, M., Haurand, M. D., & Stummer, C. (2015). Does empowering consumers backfire in the context of technology brands like Nokia? Proceedings of the 44th European Marketing Academy Conference (EMAC), 1-7.
Meißner, M., Haurand, M. D., and Stummer, C. (2015). “Does empowering consumers backfire in the context of technology brands like Nokia?” in Proceedings of the 44th European Marketing Academy Conference (EMAC) 1-7.
Meißner, M., Haurand, M.D., & Stummer, C., 2015. Does empowering consumers backfire in the context of technology brands like Nokia? In Proceedings of the 44th European Marketing Academy Conference (EMAC). pp. 1-7.
M. Meißner, M.D. Haurand, and C. Stummer, “Does empowering consumers backfire in the context of technology brands like Nokia?”, Proceedings of the 44th European Marketing Academy Conference (EMAC), 2015, pp.1-7.
Meißner, M., Haurand, M.D., Stummer, C.: Does empowering consumers backfire in the context of technology brands like Nokia? Proceedings of the 44th European Marketing Academy Conference (EMAC). p. 1-7. (2015).
Meißner, Martin, Haurand, Michelle Désirée, and Stummer, Christian. “Does empowering consumers backfire in the context of technology brands like Nokia?”. Proceedings of the 44th European Marketing Academy Conference (EMAC). 2015. 1-7.
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