A Room with a Viewpoint Revisited: Descriptive Norms and Hotel Guests' Towel Reuse Behavior

Bohner G, Schlüter LE (2014)
PLoS ONE 9(8).

Download
OA
Journal Article | Published | English
Author
;
Abstract
Field experiments on descriptive norms as a means to increase hotel guests' towel reuse [1] were replicated and extended. In two hotels in Germany (Study 1: N = 724; Study 2: N = 204), descriptive norm messages suggesting that 75% of guests had reused their towels, or a standard message appealing to environmental concerns, were placed in guests' bathrooms. Descriptive norm messages varied in terms of proximity of the reference group (“hotel guests” vs. “guests in this room”) and temporal proximity (currently vs. two years previous). Reuse of towels was unobtrusively recorded. Results showed that reuse rates were high overall and that both standard and descriptive norm messages increased reuse rates compared to a no-message baseline. However, descriptive norm messages were not more effective than the standard message, and effects of proximity were inconsistent across studies. Discussion addresses cultural and conceptual issues in comparing the present findings with previous ones
Publishing Year
ISSN
eISSN
Financial disclosure
Article Processing Charge funded by the Deutsche Forschungsgemeinschaft and the Open Access Publication Fund of Bielefeld University.
PUB-ID

Cite this

Bohner G, Schlüter LE. A Room with a Viewpoint Revisited: Descriptive Norms and Hotel Guests' Towel Reuse Behavior. PLoS ONE. 2014;9(8).
Bohner, G., & Schlüter, L. E. (2014). A Room with a Viewpoint Revisited: Descriptive Norms and Hotel Guests' Towel Reuse Behavior. PLoS ONE, 9(8).
Bohner, G., and Schlüter, L. E. (2014). A Room with a Viewpoint Revisited: Descriptive Norms and Hotel Guests' Towel Reuse Behavior. PLoS ONE 9.
Bohner, G., & Schlüter, L.E., 2014. A Room with a Viewpoint Revisited: Descriptive Norms and Hotel Guests' Towel Reuse Behavior. PLoS ONE, 9(8).
G. Bohner and L.E. Schlüter, “A Room with a Viewpoint Revisited: Descriptive Norms and Hotel Guests' Towel Reuse Behavior”, PLoS ONE, vol. 9, 2014.
Bohner, G., Schlüter, L.E.: A Room with a Viewpoint Revisited: Descriptive Norms and Hotel Guests' Towel Reuse Behavior. PLoS ONE. 9, (2014).
Bohner, Gerd, and Schlüter, Lena E. “A Room with a Viewpoint Revisited: Descriptive Norms and Hotel Guests' Towel Reuse Behavior”. PLoS ONE 9.8 (2014).
Main File(s)
Access Level
OA Open Access
Last Uploaded
2014-08-25 10:03:05

This data publication is cited in the following publications:
This publication cites the following data publications:

31 References

Data provided by Europe PubMed Central.

The alleged crisis and the illusion of exact replication
AUTHOR UNKNOWN, 2014
Large minorities and small majorities: Interactive effects of inferred and explicit consensus on attitudes
AUTHOR UNKNOWN, 2006
The interplay of heuristic and systematic processing of social information
AUTHOR UNKNOWN, 1995
Personal involvement as a determinant of argument-based persuasion
AUTHOR UNKNOWN, 1981
Descriptive normative beliefs and conservation behavior: The moderating roles of personal involvement and injunctive normative beliefs
AUTHOR UNKNOWN, 2010
Affect and persuasion: Mood effects on the processing of persuasive message content and context cues and on subsequent behaviour
AUTHOR UNKNOWN, 1992

Export

0 Marked Publications

Open Data PUB

Web of Science

View record in Web of Science®

Sources

PMID: 25084348
PubMed | Europe PMC

Search this title in

Google Scholar