Important product features of mobile decision support systems for in-store purchase decisions: A user-perspective taking into account different purchase situations

Huschens M, Pfeiffer J, Pfeiffer T (2014)
In: Proceedings of the MKWI.

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Konferenzbeitrag | Veröffentlicht | Englisch
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Since the widespread diffusion of mobile devices, like smartphones, mobile decision support systems (MDSS) that provide product information, recommendations or other kind of decision support for in-store purchases have gained momentum. A user-centered design of MDSS requires a choice of features appropriate for the specific decision situation. This paper presents results of a study to identify important features customers expect of an in-store MDSS for electronic devices in different purchase situations. The study has been conducted as online questionnaire applying a preference measurement technique from marketing science.
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Proceedings of the MKWI
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Huschens M, Pfeiffer J, Pfeiffer T. Important product features of mobile decision support systems for in-store purchase decisions: A user-perspective taking into account different purchase situations. In: Proceedings of the MKWI. 2014.
Huschens, M., Pfeiffer, J., & Pfeiffer, T. (2014). Important product features of mobile decision support systems for in-store purchase decisions: A user-perspective taking into account different purchase situations. Proceedings of the MKWI
Huschens, M., Pfeiffer, J., and Pfeiffer, T. (2014). “Important product features of mobile decision support systems for in-store purchase decisions: A user-perspective taking into account different purchase situations” in Proceedings of the MKWI.
Huschens, M., Pfeiffer, J., & Pfeiffer, T., 2014. Important product features of mobile decision support systems for in-store purchase decisions: A user-perspective taking into account different purchase situations. In Proceedings of the MKWI.
M. Huschens, J. Pfeiffer, and T. Pfeiffer, “Important product features of mobile decision support systems for in-store purchase decisions: A user-perspective taking into account different purchase situations”, Proceedings of the MKWI, 2014.
Huschens, M., Pfeiffer, J., Pfeiffer, T.: Important product features of mobile decision support systems for in-store purchase decisions: A user-perspective taking into account different purchase situations. Proceedings of the MKWI. (2014).
Huschens, Martin, Pfeiffer, Jella, and Pfeiffer, Thies. “Important product features of mobile decision support systems for in-store purchase decisions: A user-perspective taking into account different purchase situations”. Proceedings of the MKWI. 2014.

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