Mobile eyetracking for decision analysis at the point-of-sale: Requirements from the perspectives of marketing research and human-computer interaction

Meißner M, Pfeiffer J, Pfeiffer T (2013)
In: Proceedings of the First International Workshop on Solutions for Automatic Gaze-Data Analysis 2013 (SAGA 2013). Pfeiffer T, Essig K (Eds);Bielefeld, Germany: Center of Excellence Cognitive Interaction Technology: 10-13.

Conference Paper | Published | English

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Author
Editor
Pfeiffer, Thies ; Essig, Kai
Abstract
In a typical grocery-shopping trip consumers are overwhelmed not only by the number of products and brands in the store, but also by other possible distractions like advertisements, other consumers or smartphones. In this environment, attention is the key source for investigating the decision processes of customers. Recent mobile eyetracking systems have opened the gate to a better understanding of instore attention. We present perspectives from the two disciplines marketing research and human-computer interaction and refine methodical and technological requirements for attention analysis at the point-of-sale (POS).
Publishing Year
Conference
SAGA Workshop 2013
Location
Bielefeld
Conference Date
2013-10-24 – 2013-10-25
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Meißner M, Pfeiffer J, Pfeiffer T. Mobile eyetracking for decision analysis at the point-of-sale: Requirements from the perspectives of marketing research and human-computer interaction. In: Pfeiffer T, Essig K, eds. Proceedings of the First International Workshop on Solutions for Automatic Gaze-Data Analysis 2013 (SAGA 2013). Bielefeld, Germany: Center of Excellence Cognitive Interaction Technology; 2013: 10-13.
Meißner, M., Pfeiffer, J., & Pfeiffer, T. (2013). Mobile eyetracking for decision analysis at the point-of-sale: Requirements from the perspectives of marketing research and human-computer interaction. In T. Pfeiffer & K. Essig (Eds.), Proceedings of the First International Workshop on Solutions for Automatic Gaze-Data Analysis 2013 (SAGA 2013) (pp. 10-13). Bielefeld, Germany: Center of Excellence Cognitive Interaction Technology.
Meißner, M., Pfeiffer, J., and Pfeiffer, T. (2013). “Mobile eyetracking for decision analysis at the point-of-sale: Requirements from the perspectives of marketing research and human-computer interaction” in Proceedings of the First International Workshop on Solutions for Automatic Gaze-Data Analysis 2013 (SAGA 2013), ed. T. Pfeiffer and K. Essig (Bielefeld, Germany: Center of Excellence Cognitive Interaction Technology), 10-13.
Meißner, M., Pfeiffer, J., & Pfeiffer, T., 2013. Mobile eyetracking for decision analysis at the point-of-sale: Requirements from the perspectives of marketing research and human-computer interaction. In T. Pfeiffer & K. Essig, eds. Proceedings of the First International Workshop on Solutions for Automatic Gaze-Data Analysis 2013 (SAGA 2013). Bielefeld, Germany: Center of Excellence Cognitive Interaction Technology, pp. 10-13.
M. Meißner, J. Pfeiffer, and T. Pfeiffer, “Mobile eyetracking for decision analysis at the point-of-sale: Requirements from the perspectives of marketing research and human-computer interaction”, Proceedings of the First International Workshop on Solutions for Automatic Gaze-Data Analysis 2013 (SAGA 2013), T. Pfeiffer and K. Essig, eds., Bielefeld, Germany: Center of Excellence Cognitive Interaction Technology, 2013, pp.10-13.
Meißner, M., Pfeiffer, J., Pfeiffer, T.: Mobile eyetracking for decision analysis at the point-of-sale: Requirements from the perspectives of marketing research and human-computer interaction. In: Pfeiffer, T. and Essig, K. (eds.) Proceedings of the First International Workshop on Solutions for Automatic Gaze-Data Analysis 2013 (SAGA 2013). p. 10-13. Center of Excellence Cognitive Interaction Technology, Bielefeld, Germany (2013).
Meißner, Martin, Pfeiffer, Jella, and Pfeiffer, Thies. “Mobile eyetracking for decision analysis at the point-of-sale: Requirements from the perspectives of marketing research and human-computer interaction”. Proceedings of the First International Workshop on Solutions for Automatic Gaze-Data Analysis 2013 (SAGA 2013). Ed. Thies Pfeiffer and Kai Essig. Bielefeld, Germany: Center of Excellence Cognitive Interaction Technology, 2013. 10-13.
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