New Product Introduction and Capacity Investment by Incumbents: Effects of Size on Strategy

Dawid H, Kopel M, Kort PM (2013)
European Journal of Operational Research 230(1): 133-142.

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Zeitschriftenaufsatz | Veröffentlicht | Englisch
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Abstract / Bemerkung
The paper addresses the question how production capacities on an established market influence the innovativeness of firms. We analyze the strategic interactions in an oligopoly setting where firms have the option to introduce a new product in addition to the established one. We show that the firm with a smaller capacity on the established market has a higher incentive to innovate and reaches a larger market share on the market for the new product. Furthermore, changing capacities on the established market has qualitatively different impacts on the smaller and the larger firm. The larger firm can use capacity expansion as an instrument to prevent its competitor from innovating, whereas the smaller firm cannot prevent innovation of its competitor in this way. Overall, to- tal payoffs depend non-monotonously on the capacities on the established market and the firm with smaller capacity on the established market might outperform the larger firm with respect to total payoffs.
Erscheinungsjahr
Zeitschriftentitel
European Journal of Operational Research
Band
230
Zeitschriftennummer
1
Seite
133-142
ISSN
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Dawid H, Kopel M, Kort PM. New Product Introduction and Capacity Investment by Incumbents: Effects of Size on Strategy. European Journal of Operational Research. 2013;230(1):133-142.
Dawid, H., Kopel, M., & Kort, P. M. (2013). New Product Introduction and Capacity Investment by Incumbents: Effects of Size on Strategy. European Journal of Operational Research, 230(1), 133-142. doi:10.1016/j.ejor.2013.04.002
Dawid, H., Kopel, M., and Kort, P. M. (2013). New Product Introduction and Capacity Investment by Incumbents: Effects of Size on Strategy. European Journal of Operational Research 230, 133-142.
Dawid, H., Kopel, M., & Kort, P.M., 2013. New Product Introduction and Capacity Investment by Incumbents: Effects of Size on Strategy. European Journal of Operational Research, 230(1), p 133-142.
H. Dawid, M. Kopel, and P.M. Kort, “New Product Introduction and Capacity Investment by Incumbents: Effects of Size on Strategy”, European Journal of Operational Research, vol. 230, 2013, pp. 133-142.
Dawid, H., Kopel, M., Kort, P.M.: New Product Introduction and Capacity Investment by Incumbents: Effects of Size on Strategy. European Journal of Operational Research. 230, 133-142 (2013).
Dawid, Herbert, Kopel, Michael, and Kort, Peter M. “New Product Introduction and Capacity Investment by Incumbents: Effects of Size on Strategy”. European Journal of Operational Research 230.1 (2013): 133-142.