The Impact of Food-Related Values on Food Purchase Behavior and the Mediating Role of Attitudes: A Swiss Study

Hauser M, Nussbeck FW, Jonas K (2013)
Psychology and Marketing 30(9): 765-778.

Download
No fulltext has been uploaded. References only!
Journal Article | Published | English

No fulltext has been uploaded

Author
; ;
Abstract
Personal values and attitudes can help to explain food choice. This study confirmed a hierarchical organization of the value-attitude-behavior chain: Food-related values influence attitudes, and these, in turn, impact behavior. Contrary to previous findings, values are only partially mediated by attitudes: Some food-related values are fully mediated, whereas others are partially mediated, and still others have exclusively direct effects on purchase behavior. Questionnaire data from a roughly representative sample of 851 adults living in Switzerland was complemented with actual food purchase behavior measured by a loyalty card of a Swiss retailer over the period of one year. Four theoretically derived structural equation models were compared across eight different food product categories (organic, fair trade, low-budget, fresh convenience, ready-to-eat, light, functional foods, fruits and vegetables). The results question central assumptions of the theory of planned behavior and emphasize the role of food-related values in food consumption. Implications for marketing and future product developments of food companies are discussed. (C) 2013 Wiley Periodicals, Inc.
Publishing Year
ISSN
PUB-ID

Cite this

Hauser M, Nussbeck FW, Jonas K. The Impact of Food-Related Values on Food Purchase Behavior and the Mediating Role of Attitudes: A Swiss Study. Psychology and Marketing. 2013;30(9):765-778.
Hauser, M., Nussbeck, F. W., & Jonas, K. (2013). The Impact of Food-Related Values on Food Purchase Behavior and the Mediating Role of Attitudes: A Swiss Study. Psychology and Marketing, 30(9), 765-778.
Hauser, M., Nussbeck, F. W., and Jonas, K. (2013). The Impact of Food-Related Values on Food Purchase Behavior and the Mediating Role of Attitudes: A Swiss Study. Psychology and Marketing 30, 765-778.
Hauser, M., Nussbeck, F.W., & Jonas, K., 2013. The Impact of Food-Related Values on Food Purchase Behavior and the Mediating Role of Attitudes: A Swiss Study. Psychology and Marketing, 30(9), p 765-778.
M. Hauser, F.W. Nussbeck, and K. Jonas, “The Impact of Food-Related Values on Food Purchase Behavior and the Mediating Role of Attitudes: A Swiss Study”, Psychology and Marketing, vol. 30, 2013, pp. 765-778.
Hauser, M., Nussbeck, F.W., Jonas, K.: The Impact of Food-Related Values on Food Purchase Behavior and the Mediating Role of Attitudes: A Swiss Study. Psychology and Marketing. 30, 765-778 (2013).
Hauser, Mirjam, Nussbeck, Fridtjof W., and Jonas, Klaus. “The Impact of Food-Related Values on Food Purchase Behavior and the Mediating Role of Attitudes: A Swiss Study”. Psychology and Marketing 30.9 (2013): 765-778.
This data publication is cited in the following publications:
This publication cites the following data publications:

Export

0 Marked Publications

Open Data PUB

Web of Science

View record in Web of Science®

Search this title in

Google Scholar