Exploring differential effects of product and service innovations on industrial firms' performance

Eggert A, Thiesbrummel C, Deutscher C (2013)
In: 2013 AMA Winter Marketing Educators' Conference Proceedings. .

Conference Paper | Published | English

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Eggert A, Thiesbrummel C, Deutscher C. Exploring differential effects of product and service innovations on industrial firms' performance. In: 2013 AMA Winter Marketing Educators' Conference Proceedings. 2013.
Eggert, A., Thiesbrummel, C., & Deutscher, C. (2013). Exploring differential effects of product and service innovations on industrial firms' performance. 2013 AMA Winter Marketing Educators' Conference Proceedings.
Eggert, A., Thiesbrummel, C., and Deutscher, C. (2013). “Exploring differential effects of product and service innovations on industrial firms' performance” in 2013 AMA Winter Marketing Educators' Conference Proceedings.
Eggert, A., Thiesbrummel, C., & Deutscher, C., 2013. Exploring differential effects of product and service innovations on industrial firms' performance. In 2013 AMA Winter Marketing Educators' Conference Proceedings.
A. Eggert, C. Thiesbrummel, and C. Deutscher, “Exploring differential effects of product and service innovations on industrial firms' performance”, 2013 AMA Winter Marketing Educators' Conference Proceedings, 2013.
Eggert, A., Thiesbrummel, C., Deutscher, C.: Exploring differential effects of product and service innovations on industrial firms' performance. 2013 AMA Winter Marketing Educators' Conference Proceedings. (2013).
Eggert, Andreas, Thiesbrummel, Christoph, and Deutscher, Christian. “Exploring differential effects of product and service innovations on industrial firms' performance”. 2013 AMA Winter Marketing Educators' Conference Proceedings. 2013.
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