How up-, cross-, and downgrading substantiate segment-specific price responsiveness and purchasing motives: The case of premium durables

Löffler M, Decker R (2011)
Journal of Customer Behaviour 10(3): 207-222.

Journal Article | Published | English

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Löffler M, Decker R. How up-, cross-, and downgrading substantiate segment-specific price responsiveness and purchasing motives: The case of premium durables. Journal of Customer Behaviour. 2011;10(3):207-222.
Löffler, M., & Decker, R. (2011). How up-, cross-, and downgrading substantiate segment-specific price responsiveness and purchasing motives: The case of premium durables. Journal of Customer Behaviour, 10(3), 207-222.
Löffler, M., and Decker, R. (2011). How up-, cross-, and downgrading substantiate segment-specific price responsiveness and purchasing motives: The case of premium durables. Journal of Customer Behaviour 10, 207-222.
Löffler, M., & Decker, R., 2011. How up-, cross-, and downgrading substantiate segment-specific price responsiveness and purchasing motives: The case of premium durables. Journal of Customer Behaviour, 10(3), p 207-222.
M. Löffler and R. Decker, “How up-, cross-, and downgrading substantiate segment-specific price responsiveness and purchasing motives: The case of premium durables”, Journal of Customer Behaviour, vol. 10, 2011, pp. 207-222.
Löffler, M., Decker, R.: How up-, cross-, and downgrading substantiate segment-specific price responsiveness and purchasing motives: The case of premium durables. Journal of Customer Behaviour. 10, 207-222 (2011).
Löffler, Michael, and Decker, Reinhold. “How up-, cross-, and downgrading substantiate segment-specific price responsiveness and purchasing motives: The case of premium durables”. Journal of Customer Behaviour 10.3 (2011): 207-222.
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