Child and Family Friendliness versus Ageing Society – Contradictory Demands on City Marketing in Germany?

Decker R, Kleidat CP, Bötel T (2010)
In: Aging Society and its Implications on Service Marketing: Approaches in Hospitality, Tourism and Transport. Bornemeyer C, Schneider J (Eds);Bad Honnef: K.H. Bock: 127-141.

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Bornemeyer, C. ; Schneider, J.
Abstract
The rapid ageing and widespread shrinkage of urban populations have a massive impact on the services and infrastructure of cities as well as on the regional competition among cities, e.g. in urban tourism. Proactive demographic and economic policies of cities therefore increasingly refer to particularly two target groups: young families and senior citizens. However, these groups, to some extent, have contradictory demands on municipal services and infrastructure. The present article discusses reasons and consequences of this phenomenon and outlines possible approaches to deal with this situation in city marketing.
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Decker R, Kleidat CP, Bötel T. Child and Family Friendliness versus Ageing Society – Contradictory Demands on City Marketing in Germany? In: Bornemeyer C, Schneider J, eds. Aging Society and its Implications on Service Marketing: Approaches in Hospitality, Tourism and Transport. Bad Honnef: K.H. Bock; 2010: 127-141.
Decker, R., Kleidat, C. P., & Bötel, T. (2010). Child and Family Friendliness versus Ageing Society – Contradictory Demands on City Marketing in Germany? In C. Bornemeyer & J. Schneider (Eds.), Aging Society and its Implications on Service Marketing: Approaches in Hospitality, Tourism and Transport (pp. 127-141). Bad Honnef: K.H. Bock.
Decker, R., Kleidat, C. P., and Bötel, T. (2010). “Child and Family Friendliness versus Ageing Society – Contradictory Demands on City Marketing in Germany?” in Aging Society and its Implications on Service Marketing: Approaches in Hospitality, Tourism and Transport, ed. C. Bornemeyer and J. Schneider (Bad Honnef: K.H. Bock), 127-141.
Decker, R., Kleidat, C.P., & Bötel, T., 2010. Child and Family Friendliness versus Ageing Society – Contradictory Demands on City Marketing in Germany? In C. Bornemeyer & J. Schneider, eds. Aging Society and its Implications on Service Marketing: Approaches in Hospitality, Tourism and Transport. Bad Honnef: K.H. Bock, pp. 127-141.
R. Decker, C.P. Kleidat, and T. Bötel, “Child and Family Friendliness versus Ageing Society – Contradictory Demands on City Marketing in Germany?”, Aging Society and its Implications on Service Marketing: Approaches in Hospitality, Tourism and Transport, C. Bornemeyer and J. Schneider, eds., Bad Honnef: K.H. Bock, 2010, pp.127-141.
Decker, R., Kleidat, C.P., Bötel, T.: Child and Family Friendliness versus Ageing Society – Contradictory Demands on City Marketing in Germany? In: Bornemeyer, C. and Schneider, J. (eds.) Aging Society and its Implications on Service Marketing: Approaches in Hospitality, Tourism and Transport. p. 127-141. K.H. Bock, Bad Honnef (2010).
Decker, Reinhold, Kleidat, Carl Peter, and Bötel, T. “Child and Family Friendliness versus Ageing Society – Contradictory Demands on City Marketing in Germany?”. Aging Society and its Implications on Service Marketing: Approaches in Hospitality, Tourism and Transport. Ed. C. Bornemeyer and J. Schneider. Bad Honnef: K.H. Bock, 2010. 127-141.
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