Preference Analysis and Default Optimization in Web-based Product Configuration Systems

Decker R, Scholz S (2009)
Journal of Theoretical and Applied Electronic Commerce Research 4(3): 43-57.

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Zeitschriftenaufsatz | Veröffentlicht | Englisch
Abstract / Bemerkung
Today, more and more companies are providing web-based product configuration systems in order to better meet individual customer preferences. In many cases, pre-defined product specifications are additionally offered to facilitate the corresponding choice decisions. Against this background, we present a Poisson regression approach for analyzing customer preferences and a genetic algorithm for determining preference-based default products. The basis for this is transaction data, as they are automatically generated when configuring a product online. The potentials of the suggested methodology are demonstrated by means of two case studies referring to different product categories.
Erscheinungsjahr
Zeitschriftentitel
Journal of Theoretical and Applied Electronic Commerce Research
Band
4
Zeitschriftennummer
3
Seite
43-57
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Decker R, Scholz S. Preference Analysis and Default Optimization in Web-based Product Configuration Systems. Journal of Theoretical and Applied Electronic Commerce Research. 2009;4(3):43-57.
Decker, R., & Scholz, S. (2009). Preference Analysis and Default Optimization in Web-based Product Configuration Systems. Journal of Theoretical and Applied Electronic Commerce Research, 4(3), 43-57. doi:10.4067/s0718-18762009000300005
Decker, R., and Scholz, S. (2009). Preference Analysis and Default Optimization in Web-based Product Configuration Systems. Journal of Theoretical and Applied Electronic Commerce Research 4, 43-57.
Decker, R., & Scholz, S., 2009. Preference Analysis and Default Optimization in Web-based Product Configuration Systems. Journal of Theoretical and Applied Electronic Commerce Research, 4(3), p 43-57.
R. Decker and S. Scholz, “Preference Analysis and Default Optimization in Web-based Product Configuration Systems”, Journal of Theoretical and Applied Electronic Commerce Research, vol. 4, 2009, pp. 43-57.
Decker, R., Scholz, S.: Preference Analysis and Default Optimization in Web-based Product Configuration Systems. Journal of Theoretical and Applied Electronic Commerce Research. 4, 43-57 (2009).
Decker, Reinhold, and Scholz, Sören. “Preference Analysis and Default Optimization in Web-based Product Configuration Systems”. Journal of Theoretical and Applied Electronic Commerce Research 4.3 (2009): 43-57.

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