Preference Analysis and Default Optimization in Web-based Product Configuration Systems

Decker R, Scholz S (2009)
Journal of Theoretical and Applied Electronic Commerce Research 4(3): 43-57.

Journal Article | Published | English

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Abstract
Today, more and more companies are providing web-based product configuration systems in order to better meet individual customer preferences. In many cases, pre-defined product specifications are additionally offered to facilitate the corresponding choice decisions. Against this background, we present a Poisson regression approach for analyzing customer preferences and a genetic algorithm for determining preference-based default products. The basis for this is transaction data, as they are automatically generated when configuring a product online. The potentials of the suggested methodology are demonstrated by means of two case studies referring to different product categories.
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Decker R, Scholz S. Preference Analysis and Default Optimization in Web-based Product Configuration Systems. Journal of Theoretical and Applied Electronic Commerce Research. 2009;4(3):43-57.
Decker, R., & Scholz, S. (2009). Preference Analysis and Default Optimization in Web-based Product Configuration Systems. Journal of Theoretical and Applied Electronic Commerce Research, 4(3), 43-57.
Decker, R., and Scholz, S. (2009). Preference Analysis and Default Optimization in Web-based Product Configuration Systems. Journal of Theoretical and Applied Electronic Commerce Research 4, 43-57.
Decker, R., & Scholz, S., 2009. Preference Analysis and Default Optimization in Web-based Product Configuration Systems. Journal of Theoretical and Applied Electronic Commerce Research, 4(3), p 43-57.
R. Decker and S. Scholz, “Preference Analysis and Default Optimization in Web-based Product Configuration Systems”, Journal of Theoretical and Applied Electronic Commerce Research, vol. 4, 2009, pp. 43-57.
Decker, R., Scholz, S.: Preference Analysis and Default Optimization in Web-based Product Configuration Systems. Journal of Theoretical and Applied Electronic Commerce Research. 4, 43-57 (2009).
Decker, Reinhold, and Scholz, Sören. “Preference Analysis and Default Optimization in Web-based Product Configuration Systems”. Journal of Theoretical and Applied Electronic Commerce Research 4.3 (2009): 43-57.
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