Growing Clustering Algorithms in Market Segmentation: Defining Target Groups and Related Marketing Communication

Decker R, Scholz S, Wagner R (2006)
In: Data Analysis, Classification and the Forward Search. Zani S, Cerioli A, Riani M, Vichi M (Eds); Heidelberg: Springer: 23-30.

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Konferenzbeitrag | Veröffentlicht | Englisch
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Titel des Konferenzbandes
Data Analysis, Classification and the Forward Search
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23-30
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Decker R, Scholz S, Wagner R. Growing Clustering Algorithms in Market Segmentation: Defining Target Groups and Related Marketing Communication. In: Zani S, Cerioli A, Riani M, Vichi M, eds. Data Analysis, Classification and the Forward Search. Heidelberg: Springer; 2006: 23-30.
Decker, R., Scholz, S., & Wagner, R. (2006). Growing Clustering Algorithms in Market Segmentation: Defining Target Groups and Related Marketing Communication. In S. Zani, A. Cerioli, M. Riani, & M. Vichi (Eds.), Data Analysis, Classification and the Forward Search (pp. 23-30). Heidelberg: Springer. doi:10.1007/3-540-35978-8_3
Decker, R., Scholz, S., and Wagner, R. (2006). “Growing Clustering Algorithms in Market Segmentation: Defining Target Groups and Related Marketing Communication” in Data Analysis, Classification and the Forward Search, Zani, S., Cerioli, A., Riani, M., and Vichi, M. eds. (Heidelberg: Springer), 23-30.
Decker, R., Scholz, S., & Wagner, R., 2006. Growing Clustering Algorithms in Market Segmentation: Defining Target Groups and Related Marketing Communication. In S. Zani, et al., eds. Data Analysis, Classification and the Forward Search. Heidelberg: Springer, pp. 23-30.
R. Decker, S. Scholz, and R. Wagner, “Growing Clustering Algorithms in Market Segmentation: Defining Target Groups and Related Marketing Communication”, Data Analysis, Classification and the Forward Search, S. Zani, et al., eds., Heidelberg: Springer, 2006, pp.23-30.
Decker, R., Scholz, S., Wagner, R.: Growing Clustering Algorithms in Market Segmentation: Defining Target Groups and Related Marketing Communication. In: Zani, S., Cerioli, A., Riani, M., and Vichi, M. (eds.) Data Analysis, Classification and the Forward Search. p. 23-30. Springer, Heidelberg (2006).
Decker, Reinhold, Scholz, Sören, and Wagner, R. “Growing Clustering Algorithms in Market Segmentation: Defining Target Groups and Related Marketing Communication”. Data Analysis, Classification and the Forward Search. Ed. S. Zani, A. Cerioli, M. Riani, and M. Vichi. Heidelberg: Springer, 2006. 23-30.

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