Patterns of Associations in Finite Sets of Items

Wagner R (2006)
In: Data Science and Classification (Proceedings of the 10th IFCS Conference). Batagelj V, Bock H-H, Ferligoj A, Ziberna A (Eds);Berlin: Springer: 279-286.

Conference Paper | Published | English

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Batagelj, V. ; Bock, H.-H. ; Ferligoj, A. ; Ziberna, A.
Abstract
Mining association rules is well established in quantitative business research literature and makes up an up-and-coming topic in marketing practice. However, reducing the analysis to the assessment and interpretation of a few selected rules does not provide a complete picture of the data structure revealed by the rules. This paper introduces a new approach of visualizing relations between items by assigning them to a rectangular grid with respect to their mutual association. The visualization task leads to a quadratic assignment problem and is tackled by means of a genetic algorithm. The methodology is demonstrated by evaluating a set of rules describing marketing practices in Russia.
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Wagner R. Patterns of Associations in Finite Sets of Items. In: Batagelj V, Bock H-H, Ferligoj A, Ziberna A, eds. Data Science and Classification (Proceedings of the 10th IFCS Conference). Berlin: Springer; 2006: 279-286.
Wagner, R. (2006). Patterns of Associations in Finite Sets of Items. In V. Batagelj, H. - H. Bock, A. Ferligoj, & A. Ziberna (Eds.), Data Science and Classification (Proceedings of the 10th IFCS Conference) (pp. 279-286). Berlin: Springer.
Wagner, R. (2006). “Patterns of Associations in Finite Sets of Items” in Data Science and Classification (Proceedings of the 10th IFCS Conference), ed. V. Batagelj, H. - H. Bock, A. Ferligoj, and A. Ziberna (Berlin: Springer), 279-286.
Wagner, R., 2006. Patterns of Associations in Finite Sets of Items. In V. Batagelj, et al., eds. Data Science and Classification (Proceedings of the 10th IFCS Conference). Berlin: Springer, pp. 279-286.
R. Wagner, “Patterns of Associations in Finite Sets of Items”, Data Science and Classification (Proceedings of the 10th IFCS Conference), V. Batagelj, et al., eds., Berlin: Springer, 2006, pp.279-286.
Wagner, R.: Patterns of Associations in Finite Sets of Items. In: Batagelj, V., Bock, H.-H., Ferligoj, A., and Ziberna, A. (eds.) Data Science and Classification (Proceedings of the 10th IFCS Conference). p. 279-286. Springer, Berlin (2006).
Wagner, R. “Patterns of Associations in Finite Sets of Items”. Data Science and Classification (Proceedings of the 10th IFCS Conference). Ed. V. Batagelj, H.-H. Bock, A. Ferligoj, and A. Ziberna. Berlin: Springer, 2006. 279-286.
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