Modeling and Measuring of Competitive Reactions to Changes of Marketing Mix at the Retail Level

Wagner R (1999)
In: Classification in the Information Age: Proceedings of the 22nd Annual GfKl Conference. Gaul W, Locarek H (Eds);Berlin: Springer: 536-544.

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Gaul, W. ; Locarek, H.
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Dresden, Germany
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Wagner R. Modeling and Measuring of Competitive Reactions to Changes of Marketing Mix at the Retail Level. In: Gaul W, Locarek H, eds. Classification in the Information Age: Proceedings of the 22nd Annual GfKl Conference. Berlin: Springer; 1999: 536-544.
Wagner, R. (1999). Modeling and Measuring of Competitive Reactions to Changes of Marketing Mix at the Retail Level. In W. Gaul & H. Locarek (Eds.), Classification in the Information Age: Proceedings of the 22nd Annual GfKl Conference (pp. 536-544). Berlin: Springer.
Wagner, R. (1999). “Modeling and Measuring of Competitive Reactions to Changes of Marketing Mix at the Retail Level” in Classification in the Information Age: Proceedings of the 22nd Annual GfKl Conference, ed. W. Gaul and H. Locarek (Berlin: Springer), 536-544.
Wagner, R., 1999. Modeling and Measuring of Competitive Reactions to Changes of Marketing Mix at the Retail Level. In W. Gaul & H. Locarek, eds. Classification in the Information Age: Proceedings of the 22nd Annual GfKl Conference. Berlin: Springer, pp. 536-544.
R. Wagner, “Modeling and Measuring of Competitive Reactions to Changes of Marketing Mix at the Retail Level”, Classification in the Information Age: Proceedings of the 22nd Annual GfKl Conference, W. Gaul and H. Locarek, eds., Berlin: Springer, 1999, pp.536-544.
Wagner, R.: Modeling and Measuring of Competitive Reactions to Changes of Marketing Mix at the Retail Level. In: Gaul, W. and Locarek, H. (eds.) Classification in the Information Age: Proceedings of the 22nd Annual GfKl Conference. p. 536-544. Springer, Berlin (1999).
Wagner, R. “Modeling and Measuring of Competitive Reactions to Changes of Marketing Mix at the Retail Level”. Classification in the Information Age: Proceedings of the 22nd Annual GfKl Conference. Ed. W. Gaul and H. Locarek. Berlin: Springer, 1999. 536-544.
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