Marketing Mix Optimization with Different Models of Consumer Behaviour

Decker R, Röhle M (1995)
In: Operations Research Proceedings 1994. Derigs U, Bachem A, Drexl A (Eds);Berlin: Springer: 535-540.

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Derigs, U. ; Bachem, A. ; Drexl, A.
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Decker R, Röhle M. Marketing Mix Optimization with Different Models of Consumer Behaviour. In: Derigs U, Bachem A, Drexl A, eds. Operations Research Proceedings 1994. Berlin: Springer; 1995: 535-540.
Decker, R., & Röhle, M. (1995). Marketing Mix Optimization with Different Models of Consumer Behaviour. In U. Derigs, A. Bachem, & A. Drexl (Eds.), Operations Research Proceedings 1994 (pp. 535-540). Berlin: Springer.
Decker, R., and Röhle, M. (1995). “Marketing Mix Optimization with Different Models of Consumer Behaviour” in Operations Research Proceedings 1994, ed. U. Derigs, A. Bachem, and A. Drexl (Berlin: Springer), 535-540.
Decker, R., & Röhle, M., 1995. Marketing Mix Optimization with Different Models of Consumer Behaviour. In U. Derigs, A. Bachem, & A. Drexl, eds. Operations Research Proceedings 1994. Berlin: Springer, pp. 535-540.
R. Decker and M. Röhle, “Marketing Mix Optimization with Different Models of Consumer Behaviour”, Operations Research Proceedings 1994, U. Derigs, A. Bachem, and A. Drexl, eds., Berlin: Springer, 1995, pp.535-540.
Decker, R., Röhle, M.: Marketing Mix Optimization with Different Models of Consumer Behaviour. In: Derigs, U., Bachem, A., and Drexl, A. (eds.) Operations Research Proceedings 1994. p. 535-540. Springer, Berlin (1995).
Decker, Reinhold, and Röhle, M. “Marketing Mix Optimization with Different Models of Consumer Behaviour”. Operations Research Proceedings 1994. Ed. U. Derigs, A. Bachem, and A. Drexl. Berlin: Springer, 1995. 535-540.
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