Social categorization of social robots: Anthropomorphism as a function of robot group membership

Eyssel FA, Kuchenbrandt D (2012)
British Journal of Social Psychology 51(4): 724-731.

Journal Article | Published | English

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Abstract
Previous work on social categorization has shown that people often use cues such as a person's gender, age, or ethnicity to categorize and form impressions of others. The present research investigated effects of social category membership on the evaluation of humanoid robots. More specifically, participants rated a humanoid robot that either belonged to their in-group or to a national out-group with regard to anthropomorphism (e.g., mind attribution, warmth), psychological closeness, contact intentions, and design. We predicted that participants would show an in-group bias towards the robot that ostensibly belonged to their in-group as indicated by its name and location of production. In line with our hypotheses, participants not only rated the in-group robot more favourably importantly, they also anthropomorphized it more strongly than the out-group robot. Our findings thus document that people even apply social categorization processes and subsequent differential social evaluations to robots.
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Eyssel FA, Kuchenbrandt D. Social categorization of social robots: Anthropomorphism as a function of robot group membership. British Journal of Social Psychology. 2012;51(4):724-731.
Eyssel, F. A., & Kuchenbrandt, D. (2012). Social categorization of social robots: Anthropomorphism as a function of robot group membership. British Journal of Social Psychology, 51(4), 724-731.
Eyssel, F. A., and Kuchenbrandt, D. (2012). Social categorization of social robots: Anthropomorphism as a function of robot group membership. British Journal of Social Psychology 51, 724-731.
Eyssel, F.A., & Kuchenbrandt, D., 2012. Social categorization of social robots: Anthropomorphism as a function of robot group membership. British Journal of Social Psychology, 51(4), p 724-731.
F.A. Eyssel and D. Kuchenbrandt, “Social categorization of social robots: Anthropomorphism as a function of robot group membership”, British Journal of Social Psychology, vol. 51, 2012, pp. 724-731.
Eyssel, F.A., Kuchenbrandt, D.: Social categorization of social robots: Anthropomorphism as a function of robot group membership. British Journal of Social Psychology. 51, 724-731 (2012).
Eyssel, Friederike Anne, and Kuchenbrandt, Dieta. “Social categorization of social robots: Anthropomorphism as a function of robot group membership”. British Journal of Social Psychology 51.4 (2012): 724-731.
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