Marketing Research using Multimedia Technologies

Meißner M, Scholz S, Wagner R (2008)
In: Encyclopedia of Multimedia Technology and Networking. Pagani M (Ed); 2nd ed. IGI Global: 880-886.

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Pagani, M.
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Meißner M, Scholz S, Wagner R. Marketing Research using Multimedia Technologies. In: Pagani M, ed. Encyclopedia of Multimedia Technology and Networking. 2nd ed. IGI Global; 2008: 880-886.
Meißner, M., Scholz, S., & Wagner, R. (2008). Marketing Research using Multimedia Technologies. In M. Pagani (Ed.), Encyclopedia of Multimedia Technology and Networking (2nd ed., pp. 880-886). IGI Global.
Meißner, M., Scholz, S., and Wagner, R. (2008). “Marketing Research using Multimedia Technologies” in Encyclopedia of Multimedia Technology and Networking, Pagani, M. ed. 2nd ed. (IGI Global), 880-886.
Meißner, M., Scholz, S., & Wagner, R., 2008. Marketing Research using Multimedia Technologies. In M. Pagani, ed. Encyclopedia of Multimedia Technology and Networking. 2nd ed. IGI Global, pp. 880-886.
M. Meißner, S. Scholz, and R. Wagner, “Marketing Research using Multimedia Technologies”, Encyclopedia of Multimedia Technology and Networking, M. Pagani, ed., 2nd ed., IGI Global, 2008, pp.880-886.
Meißner, M., Scholz, S., Wagner, R.: Marketing Research using Multimedia Technologies. In: Pagani, M. (ed.) Encyclopedia of Multimedia Technology and Networking. 2nd ed. p. 880-886. IGI Global (2008).
Meißner, Martin, Scholz, Sören, and Wagner, Ralf. “Marketing Research using Multimedia Technologies”. Encyclopedia of Multimedia Technology and Networking. Ed. M. Pagani. 2nd ed. IGI Global, 2008. 880-886.
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