Measuring Consumer Preferences for Complex Products: A Compositional Approach Based on Paired Comparisons

Scholz S, Meißner M, Decker R (2010)
Journal of Marketing Research 47(4): 685-698.

Journal Article | Published | English

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Scholz S, Meißner M, Decker R. Measuring Consumer Preferences for Complex Products: A Compositional Approach Based on Paired Comparisons. Journal of Marketing Research. 2010;47(4):685-698.
Scholz, S., Meißner, M., & Decker, R. (2010). Measuring Consumer Preferences for Complex Products: A Compositional Approach Based on Paired Comparisons. Journal of Marketing Research, 47(4), 685-698.
Scholz, S., Meißner, M., and Decker, R. (2010). Measuring Consumer Preferences for Complex Products: A Compositional Approach Based on Paired Comparisons. Journal of Marketing Research 47, 685-698.
Scholz, S., Meißner, M., & Decker, R., 2010. Measuring Consumer Preferences for Complex Products: A Compositional Approach Based on Paired Comparisons. Journal of Marketing Research, 47(4), p 685-698.
S. Scholz, M. Meißner, and R. Decker, “Measuring Consumer Preferences for Complex Products: A Compositional Approach Based on Paired Comparisons”, Journal of Marketing Research, vol. 47, 2010, pp. 685-698.
Scholz, S., Meißner, M., Decker, R.: Measuring Consumer Preferences for Complex Products: A Compositional Approach Based on Paired Comparisons. Journal of Marketing Research. 47, 685-698 (2010).
Scholz, Sören, Meißner, Martin, and Decker, Reinhold. “Measuring Consumer Preferences for Complex Products: A Compositional Approach Based on Paired Comparisons”. Journal of Marketing Research 47.4 (2010): 685-698.
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