An agent-based simulation of multi-channel choice behavior across the purchasing process

Wakolbinger LM, Stummer C (2010)
In: Proceedings of the 39th European Marketing Academy Conference (EMAC). Beckmann SC, Ringberg T, Ritter T (Eds); 1-7.

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Konferenzbeitrag | Veröffentlicht | Englisch
Autor
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Herausgeber
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Erscheinungsjahr
Titel des Konferenzbandes
Proceedings of the 39th European Marketing Academy Conference (EMAC)
Seite
1-7
Konferenz
39th European Marketing Academy Conference (EMAC)
Konferenzort
Copenhagen, Denmark
Konferenzdatum
2010-06-01 – 2010-06-04
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Wakolbinger LM, Stummer C. An agent-based simulation of multi-channel choice behavior across the purchasing process. In: Beckmann SC, Ringberg T, Ritter T, eds. Proceedings of the 39th European Marketing Academy Conference (EMAC). 2010: 1-7.
Wakolbinger, L. M., & Stummer, C. (2010). An agent-based simulation of multi-channel choice behavior across the purchasing process. In S. C. Beckmann, T. Ringberg, & T. Ritter (Eds.), Proceedings of the 39th European Marketing Academy Conference (EMAC) (pp. 1-7).
Wakolbinger, L. M., and Stummer, C. (2010). “An agent-based simulation of multi-channel choice behavior across the purchasing process” in Proceedings of the 39th European Marketing Academy Conference (EMAC), Beckmann, S. C., Ringberg, T., and Ritter, T. eds. 1-7.
Wakolbinger, L.M., & Stummer, C., 2010. An agent-based simulation of multi-channel choice behavior across the purchasing process. In S. C. Beckmann, T. Ringberg, & T. Ritter, eds. Proceedings of the 39th European Marketing Academy Conference (EMAC). pp. 1-7.
L.M. Wakolbinger and C. Stummer, “An agent-based simulation of multi-channel choice behavior across the purchasing process”, Proceedings of the 39th European Marketing Academy Conference (EMAC), S.C. Beckmann, T. Ringberg, and T. Ritter, eds., 2010, pp.1-7.
Wakolbinger, L.M., Stummer, C.: An agent-based simulation of multi-channel choice behavior across the purchasing process. In: Beckmann, S.C., Ringberg, T., and Ritter, T. (eds.) Proceedings of the 39th European Marketing Academy Conference (EMAC). p. 1-7. (2010).
Wakolbinger, Lea M., and Stummer, Christian. “An agent-based simulation of multi-channel choice behavior across the purchasing process”. Proceedings of the 39th European Marketing Academy Conference (EMAC). Ed. Suzanne C. Beckmann, Thorsten Ringberg, and Thomas Ritter. 2010. 1-7.

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