Application of the Conjoint Analysis as a Marketing Research Tool for the Development and Control of Future Academic Library Services: The ProSeBiCA-Project

Hermelbracht A, Senst E (2006)
In: Marketing in Library and Information Services: International Perspectives. Gupta DK, Koontz C, Massísimo À, Savard R (Eds);München: Saur: 300-312.

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Gupta, Dinesh K. ; Koontz, Christie ; Massísimo, Àngels ; Savard, Réjean
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Hermelbracht A, Senst E. Application of the Conjoint Analysis as a Marketing Research Tool for the Development and Control of Future Academic Library Services: The ProSeBiCA-Project. In: Gupta DK, Koontz C, Massísimo À, Savard R, eds. Marketing in Library and Information Services: International Perspectives. München: Saur; 2006: 300-312.
Hermelbracht, A., & Senst, E. (2006). Application of the Conjoint Analysis as a Marketing Research Tool for the Development and Control of Future Academic Library Services: The ProSeBiCA-Project. In D. K. Gupta, C. Koontz, À. Massísimo, & R. Savard (Eds.), Marketing in Library and Information Services: International Perspectives (pp. 300-312). München: Saur.
Hermelbracht, A., and Senst, E. (2006). “Application of the Conjoint Analysis as a Marketing Research Tool for the Development and Control of Future Academic Library Services: The ProSeBiCA-Project” in Marketing in Library and Information Services: International Perspectives, ed. D. K. Gupta, C. Koontz, À. Massísimo, and R. Savard (München: Saur), 300-312.
Hermelbracht, A., & Senst, E., 2006. Application of the Conjoint Analysis as a Marketing Research Tool for the Development and Control of Future Academic Library Services: The ProSeBiCA-Project. In D. K. Gupta, et al., eds. Marketing in Library and Information Services: International Perspectives. München: Saur, pp. 300-312.
A. Hermelbracht and E. Senst, “Application of the Conjoint Analysis as a Marketing Research Tool for the Development and Control of Future Academic Library Services: The ProSeBiCA-Project”, Marketing in Library and Information Services: International Perspectives, D.K. Gupta, et al., eds., München: Saur, 2006, pp.300-312.
Hermelbracht, A., Senst, E.: Application of the Conjoint Analysis as a Marketing Research Tool for the Development and Control of Future Academic Library Services: The ProSeBiCA-Project. In: Gupta, D.K., Koontz, C., Massísimo, À., and Savard, R. (eds.) Marketing in Library and Information Services: International Perspectives. p. 300-312. Saur, München (2006).
Hermelbracht, Antonia, and Senst, Erik. “Application of the Conjoint Analysis as a Marketing Research Tool for the Development and Control of Future Academic Library Services: The ProSeBiCA-Project”. Marketing in Library and Information Services: International Perspectives. Ed. Dinesh K. Gupta, Christie Koontz, Àngels Massísimo, and Réjean Savard. München: Saur, 2006. 300-312.
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