Choice of Foreign Market Entry Mode - Cognitions from Empirical and Theoretical Studies
Zhao X, Decker R (2004) Diskussionspapier - Fakultät für Wirtschaftswissenschaften, Universität Bielefeld; 512.
Bielefeld: Universität Bielefeld.
Download
Working Paper
| Published
| English
Author
Abstract
This paper analyzes critically five basic theories on market entry mode decision with respect to existing strengths and weaknesses and the results of corresponding empirical studies. Starting from conflictions both in theories and empirical studies dealing with the entry mode choice problem we motivate a significant need of further research in this important area of international marketing. Furthermore we provide implications for managers in practice and outline emerging trends in market entry mode theory as well as possible starting points for future research.
Keywords
Publishing Year
PUB-ID
Cite this
Zhao X, Decker R. Choice of Foreign Market Entry Mode - Cognitions from Empirical and Theoretical Studies. Diskussionspapier - Fakultät für Wirtschaftswissenschaften, Universität Bielefeld. Vol 512. Bielefeld: Universität Bielefeld; 2004.
Zhao, X., & Decker, R. (2004). Choice of Foreign Market Entry Mode - Cognitions from Empirical and Theoretical Studies (Diskussionspapier - Fakultät für Wirtschaftswissenschaften, Universität Bielefeld, 512). Bielefeld: Universität Bielefeld.
Zhao, X., and Decker, R. (2004). Choice of Foreign Market Entry Mode - Cognitions from Empirical and Theoretical Studies. Diskussionspapier - Fakultät für Wirtschaftswissenschaften, Universität Bielefeld, 512, Bielefeld: Universität Bielefeld.
Zhao, X., & Decker, R., 2004. Choice of Foreign Market Entry Mode - Cognitions from Empirical and Theoretical Studies, Diskussionspapier - Fakultät für Wirtschaftswissenschaften, Universität Bielefeld, no.512, Bielefeld: Universität Bielefeld.
X. Zhao and R. Decker, Choice of Foreign Market Entry Mode - Cognitions from Empirical and Theoretical Studies, Diskussionspapier - Fakultät für Wirtschaftswissenschaften, Universität Bielefeld, vol. 512, Bielefeld: Universität Bielefeld, 2004.
Zhao, X., Decker, R.: Choice of Foreign Market Entry Mode - Cognitions from Empirical and Theoretical Studies. Diskussionspapier - Fakultät für Wirtschaftswissenschaften, Universität Bielefeld, 512. Universität Bielefeld, Bielefeld (2004).
Zhao, Xuemin, and Decker, Reinhold. Choice of Foreign Market Entry Mode - Cognitions from Empirical and Theoretical Studies. Bielefeld: Universität Bielefeld, 2004. Diskussionspapier - Fakultät für Wirtschaftswissenschaften, Universität Bielefeld. 512.
All files available under the following license(s):
Copyright Statement:
This Item is protected by copyright and/or related rights. [...]
Main File(s)
File Name
Access Level
Open Access
Last Uploaded
2017-03-23T12:32:41Z
This data publication is cited in the following publications:
This publication cites the following data publications:
Google Scholar