Automatic category activation and social behavior: The moderating role of prejudiced beliefs

Brown R, Croizet J-C, Bohner G, Fournet M, Payne A (2003)
SOCIAL COGNITION 21(3): 167-193.

Journal Article | Published | English

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Two experiments were conducted to investigate the influence of subliminal primes (faces of Afro-Caribbean and white European people) on social behavior (competitiveness in a Prisoners' Dilemma Game) and whether these automatic category activation effects would be affected by prejudice level. In the first experiment (N = 48), prejudice level was found to significantly moderate the effects of the primes: Priming with Afro-Carribean faces (vs. white faces) tended to decrease competitiveness for low-prejudice participants, compared to high-prejudice participants. In a second experiment (N = 48), this effect was shown to generalize across conditions featuring white versus black experimenters. The results confirm at a behavioral level previous findings with social judgment and lexical decision tasks and support a model in which automatic category activation has divergent effects as a function of preexisting attitudes.
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Brown R, Croizet J-C, Bohner G, Fournet M, Payne A. Automatic category activation and social behavior: The moderating role of prejudiced beliefs. SOCIAL COGNITION. 2003;21(3):167-193.
Brown, R., Croizet, J. - C., Bohner, G., Fournet, M., & Payne, A. (2003). Automatic category activation and social behavior: The moderating role of prejudiced beliefs. SOCIAL COGNITION, 21(3), 167-193.
Brown, R., Croizet, J. - C., Bohner, G., Fournet, M., and Payne, A. (2003). Automatic category activation and social behavior: The moderating role of prejudiced beliefs. SOCIAL COGNITION 21, 167-193.
Brown, R., et al., 2003. Automatic category activation and social behavior: The moderating role of prejudiced beliefs. SOCIAL COGNITION, 21(3), p 167-193.
R. Brown, et al., “Automatic category activation and social behavior: The moderating role of prejudiced beliefs”, SOCIAL COGNITION, vol. 21, 2003, pp. 167-193.
Brown, R., Croizet, J.-C., Bohner, G., Fournet, M., Payne, A.: Automatic category activation and social behavior: The moderating role of prejudiced beliefs. SOCIAL COGNITION. 21, 167-193 (2003).
Brown, Rupert, Croizet, Jean-Claude, Bohner, Gerd, Fournet, Marion, and Payne, Andrew. “Automatic category activation and social behavior: The moderating role of prejudiced beliefs”. SOCIAL COGNITION 21.3 (2003): 167-193.
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