Large minorities and small majorities: Interactive effects of inferred and explicit consensus on attitudes

Erb H-P, Bohner G, Hewstone M, Werth L, Reinhard M-A (2006)
BASIC AND APPLIED SOCIAL PSYCHOLOGY 28(3): 221-231.

Journal Article | Published | English

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Abstract
Two studies demonstrate that minority and majority source information implies consensus, that is a self-generated representation of the numerical strength of the influence group (e.g., 20% for a "minority"). Such consensus inferred from minority/majority source information is contrasted with consensus explicitly provided (e.g., "20%"). Inferred and explicit consensus influence attitudes interactively. When explicit consensus markedly deviated from self-generated inferred consensus (e.g., a "majority of 52%" may appear small), the direction of this discrepancy determined judgments: With relatively high (low) explicit consensus, social influence increased (decreased). In addition, Study 2 showed that the mismatch between inferred and explicit consensus facilitated recall of consensus. Results are discussed within a consensus approach to studying minority and majority influence situations.
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Erb H-P, Bohner G, Hewstone M, Werth L, Reinhard M-A. Large minorities and small majorities: Interactive effects of inferred and explicit consensus on attitudes. BASIC AND APPLIED SOCIAL PSYCHOLOGY. 2006;28(3):221-231.
Erb, H. - P., Bohner, G., Hewstone, M., Werth, L., & Reinhard, M. - A. (2006). Large minorities and small majorities: Interactive effects of inferred and explicit consensus on attitudes. BASIC AND APPLIED SOCIAL PSYCHOLOGY, 28(3), 221-231.
Erb, H. - P., Bohner, G., Hewstone, M., Werth, L., and Reinhard, M. - A. (2006). Large minorities and small majorities: Interactive effects of inferred and explicit consensus on attitudes. BASIC AND APPLIED SOCIAL PSYCHOLOGY 28, 221-231.
Erb, H.-P., et al., 2006. Large minorities and small majorities: Interactive effects of inferred and explicit consensus on attitudes. BASIC AND APPLIED SOCIAL PSYCHOLOGY, 28(3), p 221-231.
H.-P. Erb, et al., “Large minorities and small majorities: Interactive effects of inferred and explicit consensus on attitudes”, BASIC AND APPLIED SOCIAL PSYCHOLOGY, vol. 28, 2006, pp. 221-231.
Erb, H.-P., Bohner, G., Hewstone, M., Werth, L., Reinhard, M.-A.: Large minorities and small majorities: Interactive effects of inferred and explicit consensus on attitudes. BASIC AND APPLIED SOCIAL PSYCHOLOGY. 28, 221-231 (2006).
Erb, Hans-Peter, Bohner, Gerd, Hewstone, Miles, Werth, Lioba, and Reinhard, Marc-André. “Large minorities and small majorities: Interactive effects of inferred and explicit consensus on attitudes”. BASIC AND APPLIED SOCIAL PSYCHOLOGY 28.3 (2006): 221-231.
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