PUB - Publikationen an der Universität Bielefeld

Alle markieren

• [35]
  

  2015 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2722839

  M. Meißner, et al., “The Benefits of Computer-Based Brand Concept Mapping”, Schmalenbach Business Review, vol. 67, 2015, pp. 430-453.

  PUB
   
• [34]
  

  2013 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2495295

  M. Meißner, S. Scholz, and R. Decker, “First Jointly, Then Separately: A New Approach to Address Complexity in Product Evaluations”, European Advances in Consumer Research, Vol. 9, A. Bradshaw, C. Hackley, and P. Maclaran, eds., Duluth, Minn.: 2013.

  PUB
   
• [33]
  

  2011 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2289571

  M.N. Tuma, R. Decker, and S. Scholz, “A survey of the challenges and pitfalls of cluster analysis application in market segmentation”, International Journal of Market Research, vol. 53, 2011, pp. 391-414.

  PUB | DOI | WoS
   
• [32]
  

  2011 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2495302

  M. Meißner, S. Scholz, and R. Decker, “Using Eyetracking and Mouselab to Examine How Respondents Process Information in Choice-based Conjoint Analysis”, Proceedings of the Sawtooth Software Conference 2010, Newport Beach, California, 2011, pp.151-170.

  PUB
   
• [31]
  

  2011 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2495309

  M. Meißner, R. Decker, and S. Scholz, “An Adaptive Algorithm for Pairwise Comparison-based Preference Measurement”, Journal of Multi-Criteria Decision Analysis, vol. 17, 2011, pp. 167-177.

  PUB | DOI
   
• [30]
  

  2011 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2495217

  R. Decker and S. Scholz, “Offering Customer-oriented Products on the Internet using Model-based Preference Analysis”, Journal of Marketing Trends, vol. 1, 2011, pp. 15-29.

  PUB
   
• [29]
  

  2010 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2905186

  R. Decker and S. Scholz, “Determining the Attractiveness of Product Attributes in Consumer Goods Markets using POS Scanner Data”, The Marketing Review, vol. 10, 2010, pp. 225-237.

  PUB | DOI
   
• [28]
  

  2010 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 1920783

  S. Scholz, M. Meißner, and R. Decker, “Measuring Consumer Preferences for Complex Products: A Compositional Approach Based on Paired Comparisons”, Journal of Marketing Research, vol. 47, 2010, pp. 685-698.

  PUB | DOI | WoS
   
• [27]
  

  2009 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2495221

  R. Decker and S. Scholz, “Preference Analysis and Default Optimization in Web-based Product Configuration Systems”, Journal of Theoretical and Applied Electronic Commerce Research, vol. 4, 2009, pp. 43-57.

  PUB | DOI
   
• [26]
  

  2009 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2495261

  M.N. Tuma, S. Scholz, and R. Decker, “The Application of Cluster Analysis in Marketing Research: A Literature Analysis”, Business Quest Journal, vol. 14, 2009.

  PUB
   
• [25]
  

  2009 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2495232

  S. Scholz and R. Wagner, “Classification in Marketing Science”, Cooperation in Classification and Data Analysis, A. Okada, et al., eds., Berlin: Springer, 2009, pp.99-106.

  PUB
   
• [24]
  

  2009 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2495227

  R. Wagner, J. Ontrup, and S. Scholz, “The Nonlinearity of Strategic Uncertainty and Environmental Scanning Behavior. An Empirical Study of Managerial Information Seeking and Processing Activities”, Information: Droge, Ware oder Commons? Wertschöpfungs- und Transformationsprozesse auf den Informationsmärkten, R. Kuhlen, ed., Boizenburg: VHW-Verlag, 2009, pp.147-158.

  PUB
   
• [23]
  

  2009 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2495239

  R. Wagner, J. Ontrup, and S. Scholz, “Event Detection in Environmental Scanning: News from a Hospitality Industry Newsletter”, Cooperation in Classification and Data Analysis, A. Okada, et al., eds., Berlin: Springer, 2009, pp.161-168.

  PUB
   
• [22]
  

  2009 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 1636062

  J. Ontrup, et al., “Detecting, Assessing, and Monitoring Relevant Topics in Virtual Information Environments”, IEEE Transactions on Knowledge and Data Engineering, vol. 21, 2009, pp. 415-427.

  PUB | DOI | WoS
   
• [21]
  

  2008 | Lexikoneintrag | Veröffentlicht | PUB-ID: 2495074

  S. Scholz and R. Wagner, “Scanning Multimedia Business Environments”, Encyclopedia of Multimedia Technology and Networking, M. Pagani, ed., 2nd ed., Hershey: IGI Global, 2008, pp.1257-1263.

  PUB
   
• [20]
  

  2008 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 1920789

  M. Meißner, S. Scholz, and R. Decker, “AHP versus ACA – An Empirical Comparison”, Data Analysis, Machine Learning and Applications, C. Preisach, et al., eds., vol. 1, Berlin Heidelberg: Springer, 2008, pp.447-454.

  PUB | DOI
   
• [19]
  

  2008 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2495198

  R. Decker and S. Scholz, “Modellgestützte Nachfrageanalyse im Internet als Grundlage für eine kundenorientierte Angebotspolitik”, Proceedings of the 7th International Congress Marketing Trends, Venice, 2008, J. Adreani and U. Collesei, eds., 2008.

  PUB
   
• [18]
  

  2008 | Lexikoneintrag | Veröffentlicht | PUB-ID: 1920800

  M. Meißner, S. Scholz, and R. Wagner, “Marketing Research using Multimedia Technologies”, Encyclopedia of Multimedia Technology and Networking, M. Pagani, ed., 2nd ed., IGI Global, 2008, pp.880-886.

  PUB
   
• [17]
  

  2008 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 1920786

  R. Decker, M. Meißner, and S. Scholz, “Detecting and Debugging Erroneous Statements in Pairwise Comparison Matrices”, Operations Research Proceedings 2007: Selected Papers of the Annual International Conference of the German Operations Research Society (GOR), J. Kalcsics and S. Nickel, eds., vol. 1, Berlin Heidelberg: Springer, 2008, pp.277-282.

  PUB | DOI
   
• [16]
  

  2007 | Diskussionspapier | Veröffentlicht | PUB-ID: 2495153

  R. Wagner and S. Scholz, Linear and Nonlinear Biplots of Strategic Uncertainty and Scanning Behavior, Discussion Paper No. 568, Faculty of Economics and Business Administration, Bielefeld University: 2007.

  PUB
   
• [15]
  

  2007 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2495054

  R. Decker and S. Scholz, “Unsupervised Topic Detection in document collections: an application in marketing and business journals”, International Journal of Business Intelligence and Data Mining, vol. 2, 2007, pp. 347-364.

  PUB | DOI
   
• [14]
  

  2007 | Diskussionspapier | Veröffentlicht | PUB-ID: 2495173

  R. Decker and S. Scholz, Der Einsatz von Poisson-Regressionsmodellen zur Analyse von Konsumentenpräferenzen auf Basis von Online-Dialogdaten, Discussion Paper No. 569, Faculty of Economics and Business Administration, Bielefeld University: 2007.

  PUB
   
• [13]
  

  2007 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2495185

  R. Wagner, S. Scholz, and A. Hotho, “The Dark Side of Competitive Intelligence: Technocrats at Work”, Proceedings of the 2007 European Competitive Intelligence Summit, R. Michaeli, ed., Society of Competitive Intelligence Professionals, 2007.

  PUB
   
• [12]
  

  2007 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 1595153

  S. Scholz and R. Decker, “Measuring the impact of wood species on consumer preferences for wooden furniture by means of the Analytic Hierarchy Process”, FOREST PRODUCTS JOURNAL, vol. 57, 2007, pp. 23-28.

  PUB | WoS
   
• [11]
  

  2006 | Sammelwerksbeitrag | Veröffentlicht | PUB-ID: 2494754

  S. Scholz and R. Wagner, “Autonomous Environmental Scanning on the World Wide Web”, IT-enabled Strategic Management: Increasing Returns for the Organization, B. Walters and Z. Tang, eds., Hershey: Idea Group Publishing, 2006, pp.213-242.

  PUB
   
• [10]
  

  2006 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 1872121

  S. Scholz, M. Meißner, and R. Wagner, “Robust Preference Measurement: A Simulation Study of Erroneous and Ambiguous Judgement's Impact on AHP and Conjoint Analysis”, Operations Research Proceedings 2005, H.-D. Haasis, H. Kopfer, and J. Schönberger, eds., Berlin: Springer, 2006, pp.613-618.

  PUB
   
• [9]
  

  2006 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2495058

  R. Decker, S. Scholz, and R. Wagner, “Growing Clustering Algorithms in Market Segmentation: Defining Target Groups and Related Marketing Communication”, Data Analysis, Classification and the Forward Search, S. Zani, et al., eds., Studies in classification, data analysis and knowledge organization, Heidelberg: Springer, 2006, pp.23-30.

  PUB | DOI
   
• [8]
  

  2005 | Diskussionspapier | Veröffentlicht | PUB-ID: 2495088

  S. Scholz and R. Wagner, Autonomous Environmental Scanning on the World Wide Web, Discussion Paper No. 537, Faculty of Economics and Business Administration, Bielefeld University: 2005.

  PUB
   
• [7]
  

  2005 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2494737

  S. Scholz and R. Wagner, “The Quality of Prior Information Structure in Business Planning – An Experiment in Environmental Scanning”, Operations Research Proceedings 2004, H. Fleuren, D. den Hertog, and P. Kort, eds., Berlin: Springer, 2005, pp.238-245.

  PUB
   
• [6]
  

  2005 | Sammelwerksbeitrag | Veröffentlicht | PUB-ID: 2494730

  S. Scholz, R. Decker, and S. Neuhaus, “Wissensbasierte Marketingsysteme - Brauchbare Tools für kleinere und mittlere Unternehmen?”, Wissens- und Informationsmanagement in kleinen und mittleren Unternehmen, J. Meyer, ed., Jahrbuch der KMU-Forschung und -Praxis, vol. 2005, Lohmar: Eul, 2005, pp.321-338.

  PUB
   
• [5]
  

  2005 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2494866

  R. Decker, S. Scholz, and R. Wagner, “Mining Consumption and Nutrition Patterns for Marketing Communication”, Classification and Data Analysis 2005, S. Zani and A. Cerioli, eds., Parma: Monte Università Parma, 2005, pp.91-94.

  PUB
   
• [4]
  

  2005 | Sammelwerksbeitrag | Veröffentlicht | PUB-ID: 2494911

  R. Wagner, S. Scholz, and R. Decker, “The Number of Clusters in Market Segmentation”, Data Analysis and Decision Support, D. Baier, R. Decker, and L. Schmidt-Thieme, eds., Berlin: Springer, 2005, pp.157-176.

  PUB | DOI
   
• [3]
  

  2005 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 1875962

  R. Decker, R. Wagner, and S. Scholz, “An Internet-Based Approach to Environmental Scanning in Marketing Planning”, Marketing Intelligence and Planning, vol. 23, 2005, pp. 189-199.

  PUB | DOI
   
• [2]
  

  2004 | Diskussionspapier | Veröffentlicht | PUB-ID: 2494690

  S. Scholz and R. Wagner, The Quality of Prior Information Structure in Business Planning – An Experiment in Environmental Scanning, Discussion Paper No. 522, Faculty of Economics and Business Administration, Bielefeld University: 2004.

  PUB
   
• [1]
  

  2004 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2494710

  R. Decker and S. Scholz, “Wie viel darf guter Service kosten? Einkaufsstättenbedingte Preiswahrnehmung im Selbstmedikationsmarkt”, Pharma-Marketing Journal, vol. 29, 2004, pp. 186-192.

  PUB