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• [6]
  

  2024 | Kurzbeitrag Konferenz / Poster | PUB-ID: 2991085

  The Role of Two-Sided Messages in Addressing Greenwashing Perceptions and Promoting Sustainability
  Souka M, Decker R, Flaswinkel AM (2024)
  Presented at the 30th Recent Advances in Retailing and Consumer Science (RARCS) Conference, Fuerteventura.

  PUB
   
• [5]
  

  2024 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2988000

  Comparing Algorithm-Based and Friend-Based Recommendations on Audio Streaming Platforms
  Flaswinkel AM, Decker R (2024)
  International Review of Management and Marketing 14(2): 7-12.

  PUB | DOI
   
• [4]
  

  2023 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2963804

  My Brand, My Self(ie) Why Consumers Portray Themselves in Brand-Selfies
  Flaswinkel AM, Rump M, Decker R (2023)
  International Journal of Internet Marketing and Advertising 18(2-3): 310-334.

  PUB | DOI | WoS
   
• [3]
  

  2022 | Konferenzbeitrag | Angenommen | PUB-ID: 2966773

  Consumers’ Support for Small Brands Through Positive Electronic Word of Mouth
  Flaswinkel AM (Accepted)
  Association for Consumer Research Conference (ACR).

  PUB
   
• [2]
  

  2022 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2963926

  How Voice Assistants Affect Customer Experience in Online Shopping
  Flaswinkel AM, Bilstein N, Rump M, Souka M, Decker R (2022)
  transfer – Zeitschrift für Kommunikation und Markenmanagement 68(2): 38-45.

  PUB
   
• [1]
  

  2021 | Konferenzbeitrag | Angenommen | PUB-ID: 2953084

  My Brand, My Self(ie): Examining Consumers’ Motivations to Post Brand-Selfies
  Flaswinkel AM, Rump M, Decker R (Accepted)
  In: Proceedings of the 50th European Marketing Academy (EMAC) Conference.

  PUB